Category C01. Use of Radio & Audio as a Medium
Entrant GARBERGS Stockholm, SWEDEN
Idea Creation GARBERGS Stockholm, SWEDEN
Media Placement CARAT Stockholm, SWEDEN
Production GARBERGS Stockholm, SWEDEN
Production 2 BEPPO Stockholm, SWEDEN
Post Production BEPPO Stockholm, SWEDEN
Name Company Position
Mattias Dahlqvist Garbergs Art Director
Fredrik Sundqvist Garbergs Copywriter
Lowe Steiner Garbergs Designer
Carola Edlund Garbergs Final Art
Mehrnaz Bejne Garbergs Account Executive
Birgitta Bergström Garbergs Account Manager
Iris Rylander Garbergs Motion Creative
Izabelle Nordfjell Photographer Izabelle Nordfjll Photographer
Daniel Nilsson Beppo Sound Designer
Susanna Lewenhaupt Beppo Producer
Michel Brygiewicz The Swedish Childhood Cancer Fund Marketing Director
Johnny F Kroneld The Swedish Childhood Cancer Fund Campaign & Event Director
Anne Bergsten The Swedish Childhood Cancer Fund Brand and in-house manager

View Script

Write a short summary of what happens in the radio or audio work.

When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn’t even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song ”Do You Want to Build a Snowman?”. In the original Disney song, Anna sings to her sister who is isolated from the world outside, asking her to come out and play. This time Anna sings the song to August, giving the lyrics a new meaning. The song to August was used in a radio commercial played on Swedish radio stations.

Translation. Provide a full English translation of any audio.

ANNA from the Disney movie Frozen starts singing through the door, just like she does in the movie when she sings to her sister Elsa, however this time she sings the song to August: August? Do you wanna build a snowman? C'mon let's go and play! I never see you anymore, come out the door, it's like you've gone away We used to be best buddies and now we're not, I wish you would tell me why Do you wanna build a snowman? AUGUST hears the song and starts talking to the audience, we hear is alone behind the closed door: My name is August and I got cancer last Christmas. Sometimes I don’t have the energy to come out and play with friends. Support the Swedish Childhood Cancer Fund.

Cultural / Context information for the jury

The Swedish Childhood Cancer Fund is not only the largest financier of childhood cancer research in Sweden, they also work on the development of new treatment methods and continuing education in the field of childhood cancer. When it comes to the target audience, we know that men and women who have their own children are especially keen on supporting childhood cancer research. To get the attention of parents across Sweden we decided to tell an emotional story through a piece of music that is already filled with strong emotions. A story that most parents have seen over and over and over again with their children. By using the world famous story about Anna and Elsa to tell the story about August, we could create an emotional connection with the target audience.

Please outline the innovative elements of the work

We realized that one of the most famous Disney songs and movie scenes of modern time could be used in another context, to tell another story, a story about childhood cancer and the effects that this disease can have on small children growing up. In collaboration with Disney Sweden we could change the name that Anna calls out in the beginning of the song. This time Anna sings the song to August, giving the lyrics a whole new meaning. The song to August was used in a radio commercial played on Swedish radio stations.