| Title | LIDL SOUNDS HORRIBLE |
| Brand | LIDL BELGIUM |
| Product/Service | FRESH FOOD |
| Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Idea Creation
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Production
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Post Production
|
BBDO BELGIUM Brussels, BELGIUM
|
Credits
| Sebastien De Valck |
BBDO Belgium |
Creative Director |
| Arnaud Pitz |
BBDO Belgium |
Creative Director |
| Frederik Clarysse |
BBDO Belgium |
Creative Director |
| Thibault Jacobs |
BBDO Belgium |
Creative |
| Simon Van Backlé |
BBDO Belgium |
Creative |
| Patricia Van De Kerckhove |
BBDO Belgium |
Agency Producer |
| Mathieu Schots |
BBDO Belgium |
Sound Design / Engineer |
| Jasper Vanhauwaert |
BBDO Belgium |
Videographer & editor case movie |
| Eva De Gendt |
BBDO Belgium |
Chief Commercial Officer |
| Michelle Stas |
BBDO Belgium |
Account Director |
| Melissa Fastenaekels |
BBDO Belgium |
Account Manager |
| Shi Qi Ji |
BBDO Belgium |
Account Executive |
| Janne Aerts |
BBDO Belgium |
Account Executive |
| Ifke Nauwelaerts |
Lidl Belgium |
Advertiser / Client |
View Script
Write a short summary of what happens in the radio or audio work.
A skull being crushed, bones being broken, intestines being removed. That’s what our radio commercial sounds like, at first listen.
Until the voice over states where these sounds actually come from. We created them during the preparation of a delicious fresh pumpkin soup. So what you actually hear is the cutting of a pumpkin, the removal of pulp and seeds, the breaking of a carrot, etcetera. All registered during a cooking session in a recording studio.
The radio commercial guides listeners to dekeukenvanlidl.be, where they can discover more delicious Halloween recipes.
Translation. Provide a full English translation of any audio.
Did we hear someone… make pumpkin soup?
Discover all Halloween recipes on dekeukenvanlidl.be.
Lidl, for everyone who counts.
Cultural / Context information for the jury
For Halloween 2020, supermarket chain Lidl Belgium wanted to promote their online recipe platform “dekeukenvanlidl.be”. A platform where you can find delicious fresh food recipes the whole year round. But how do we link Halloween, the festival of blood and gore with fresh products and recipes from Lidl?