Write a short summary of what happens in the radio or audio work.
A skull being crushed, bones being broken, intestines being removed. That’s what our radio commercial sounds like, at first listen.
Until the voice over states where these sounds actually come from. We created them during the preparation of a delicious fresh pumpkin soup. So what you actually hear is the cutting of a pumpkin, the removal of pulp and seeds, the breaking of a carrot, etcetera. All registered during a cooking session in a recording studio.
The radio commercial guides listeners to dekeukenvanlidl.be, where they can discover more delicious Halloween recipes.
Translation. Provide a full English translation of any audio.
Did we hear someone… make pumpkin soup?
Discover all Halloween recipes on dekeukenvanlidl.be.
Lidl, for everyone who counts.
Tell the jury about the sound design.
We recorded a cooking session for fresh pumpkin soup at the BBDO production studio. Slicing open a pumpkin, cutting onions, peeling carrots, grinding pepper, mixing the soup,…
Every step of the recipe was recorded using several different microphones.
The sounds from this cooking sessions were then cut, split up and rearranged in the BBDO sound studio. We gave a new meaning to every sound of the recipe, to make a gruesome horror story. Removing seeds from the pumpkin became the removing of intestines, cutting carrots became the breaking of bones, mixing the soup became a chainsaw.
Then we let the theatre of the mind do the rest, because when you can’t see what’s happening, making soup sounds a lot like a horrible horror show.