Silver Eurobest Award

Demo Film

MP3 Original Language

Product/ServiceFRESH FOOD
Category B02. Sound Design
Idea Creation BBDO BELGIUM Brussels, BELGIUM
Production BBDO BELGIUM Brussels, BELGIUM
Post Production BBDO BELGIUM Brussels, BELGIUM
Name Company Position
Sebastien De Valck BBDO Belgium Creative Director
Arnaud Pitz BBDO Belgium Creative Director
Frederik Clarysse BBDO Belgium Creative Director
Thibault Jacobs BBDO Belgium Creative
Simon Van Backlé BBDO Belgium Creative
Patricia Van De Kerckhove BBDO Belgium Agency Producer
Mathieu Schots BBDO Belgium Sound Design / Engineer
Jasper Vanhauwaert BBDO Belgium Videographer & editor case movie
Eva De Gendt BBDO Belgium Chief Commercial Officer
Michelle Stas BBDO Belgium Account Director
Melissa Fastenaekels BBDO Belgium Account Manager
Shi Qi Ji BBDO Belgium Account Executive
Janne Aerts BBDO Belgium Account Executive
Ifke Nauwelaerts Lidl Belgium Advertiser / Client

View Script

Write a short summary of what happens in the radio or audio work.

A skull being crushed, bones being broken, intestines being removed. That’s what our radio commercial sounds like, at first listen. Until the voice over states where these sounds actually come from. We created them during the preparation of a delicious fresh pumpkin soup. So what you actually hear is the cutting of a pumpkin, the removal of pulp and seeds, the breaking of a carrot, etcetera. All registered during a cooking session in a recording studio. The radio commercial guides listeners to, where they can discover more delicious Halloween recipes.

Translation. Provide a full English translation of any audio.

Did we hear someone… make pumpkin soup? Discover all Halloween recipes on Lidl, for everyone who counts.

Tell the jury about the sound design.

We recorded a cooking session for fresh pumpkin soup at the BBDO production studio. Slicing open a pumpkin, cutting onions, peeling carrots, grinding pepper, mixing the soup,… Every step of the recipe was recorded using several different microphones. The sounds from this cooking sessions were then cut, split up and rearranged in the BBDO sound studio. We gave a new meaning to every sound of the recipe, to make a gruesome horror story. Removing seeds from the pumpkin became the removing of intestines, cutting carrots became the breaking of bones, mixing the soup became a chainsaw. Then we let the theatre of the mind do the rest, because when you can’t see what’s happening, making soup sounds a lot like a horrible horror show.