Title	CALL GIRLS
Brand	TALITA
Product/Service	TALITA
Category	D03. Single-market Campaign
Entrant	ÅKESTAM HOLST Stockholm, SWEDEN
Idea Creation	ÅKESTAM HOLST Stockholm, SWEDEN
Media Placement	ÅKESTAM HOLST Stockholm, SWEDEN
Production	FLICKORNA LARSSON Stockholm, SWEDEN

Name	Company	Position
Andreas Karlsson	Åkestam Holst NoA	Art Director
Noah Bramme	Åkestam Holst NoA	Copywriter
Anna Nollendorfs	Åkestam Holst NoA	Producer
Magnus Jakobsson	Åkestam Holst NoA	ECD
Sara Bellafesta	Åkestam Holst NoA	Designer
Kenna Magnusson	Åkestam Holst NoA	Designer
Rosanna Hagald	Åkestam Holst NoA	SoMe
Adam Reuterskiöld	Åkestam Holst NoA	Copywriter
Daniel Kilgren	Flickorna Larsson	Sound Production
Sara Wikberg	Wikberg & Frisk	Public Relations
André Frisk	Wikberg & Frisk	Public Relations
Daniel Wårdh	ACNE	Film Director
Josephine Appelqvist	Talita	Founder
Anna Sander	Talita	Founder

View Script

Write a short summary of what happens in the radio or audio work.

We launched 0939-1915, a new kind of call girl service where women who have been exploited in the sex trade can make their voices heard. The phone number, which at first seems like a regular call girl-service, lets the caller choose one of several presented names. But every name offers a recording of a woman who shares some of her experiences of living in prostitution. Talitas call girl-service highlights the traumas, coercion, and vulnerability that line the most common path to prostitution. All stories come from women who themselves have participated in Talita's program and now want to make their voices heard. A call costs 1 euro/minute, and all money goes in full to Talita's daily work.

Translation. Provide a full English translation of any audio.

Here is Abigail's story. She is one of the six participating women in this campaign. Some details, like age and nationality, are fingered in order to protect the women’s identities. ABIGAIL: Hey, it’s Abigail. I am one of many women who have been exploited through prostitution, but one of the few who gets their voice heard. This is my story.
 I grew up in a very poor family in the slums of Lagos, Nigeria, where I had to search in the garbage every day to find food for myself and my siblings. One day while I was looking for food, a nicely dressed man came up to me. He asked a lot of questions and seemed so kind. He wondered why I was rooting among the garbage when I could get a job and work for real instead? He said the job was only for those who were brave and dared to look around the world. I could not understand how lucky I was that he had found me. He wondered if I could braid hair and if I was interested in coming with him to a rich country called Sweden, where there were lots of jobs and where I could support myself, my siblings, and my mother by working in a hair salon. I answered yes before I had time to think. He promised to arrange everything practical, like plane tickets and visa, and make sure that I ended up in good hands. But there was no flight. Instead, it was a long journey by car, bus, and finally, an inflatable boat across the Mediterranean. I was close to dying many times. When I came to Sweden, I was immediately forced into prostitution on Malmskillnadsgatan in Stockholm.
 Night after night, Swedish men paid thousands of kronor to human traffickers to sexually exploit me. I especially remember the encounter with a man who I was forced to meet time and time again. He used to burn me with cigarettes and bite me so hard that I started to bleed. I never got a glimpse of the money he paid for the torture. Every morning when I came home from Malmskillnadsgatan, physically and mentally exhausted after all the abuse, I prayed to God to be free. There are many ways into prostitution, not as many out. Thank you for listening. The money for your call will help women out of prostitution and into a new life.

Please tell us how the work was designed / adapted for a single country / region / market.

Human trafficking is a worldwide issue that had a local moment in Sweden. Just months before the launch of our campaign, a famous Swedish TV host was convicted for buying sex, and the police raided several Swedish brothels. Prostitution was top news in Sweden for weeks on in, but in the TV sofas, the most significant part of the media covered the men's perspective, rarely the women that had been exploited. We asked ourselves how we could use this moment to shift perspectives and talk about the reverse of prostitution. Call girls became a solution that kept the debate going and created a tangible way to help the victims of prostitution.