Title	ULTRASONIC MAFFIA CALL
Brand	JOYN GMBH
Product/Service	STREAMING-ANBIETER
Category	C02. Use of Audio Technology
Entrant	KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Idea Creation	KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Production	KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Production 2	MARKENFILM Hamburg, GERMANY
Production 3	GERMAN WAHNSINN Hamburg, GERMANY
Post Production	KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Additional Company	JOYN GMBH Munich, GERMANY

Name	Company	Position
Richard Biller	Joyn GmbH	Vice President Marketing
Isabell Hein	Joyn GmbH	Senior Creation Marketing Manager
Thomas Knüwer	Kolle Rebbe GmbH	Director Managing Creation
Mark Köhler	Kolle Rebbe GmbH	Creative Director, Art Director
Leonhard Keller	Kolle Rebbe GmbH	Creative Director, Copywriter
Antje Dorenbusch	Kolle Rebbe GmbH	Account Supervisor
Marc Hughes	Kolle Rebbe GmbH	Account Manager
Jan-Ole Brendel	Kolle Rebbe GmbH	Agency Producer
Anton Oelssner	Markenfilm Hamburg GmbH	Production Manager, Producer
Christopher Kerhahn	Markenfilm Hamburg GmbH	Producer
Jens Holzgreve	Markenfilm Hamburg GmbH	Director
Ole Bernhardi	Markenfilm Hamburg GmbH	Assistent Producer
Henryk Wumkes	Markenfilm Hamburg GmbH	Recording Director
Alexander Hildenberg	Kolle Rebbe GmbH	Director of Photography, Editor, Colourist
Alex Moll	Markenfilm Hamburg GmbH	Director of Photography
Julia Hütter	Markenfilm Hamburg GmbH	Director of Photography
Marius Fischer	Markenfilm Hamburg GmbH	Director of Photography
Dustin Rasimowicz	Markenfilm Hamburg GmbH	Director of Photography
Marvin Bruns	Markenfilm Hamburg GmbH	Director of Photography
Jennifer Stroh	Markenfilm Hamburg GmbH	Hair and Make-up Artist
Markenfilm Hamburg GmbH Jan	Quaas	Licht
Badasar Calbiyik	Freelance	Model / Actor
Falko Tilgner	Kolle Rebbe GmbH	Motion Designer
Philipp Feit	German Wahnsinn GmbH	Composer
Moritz P.G. Katz	German Wahnsinn GmbH	Composer
Nicolai Kopka	German Wahnsinn GmbH	Composer

View Script

Write a short summary of what happens in the radio or audio work.

In 2020 the streaming platform Joyn released the second season of the hit crime series Mocro Maffia. But how do you get new fans for the series? We pulled passersby at a bus stop directly into the series. We discovered a previously unknown security hole in smartphones. This allows voice assistants to be hacked via ultrasound and FaceTime to be activated unnoticed. To do this, we developed ultrasonic speakers that we placed in the roof of a bus stop. These sent the inaudible command: “Hey Siri, make a FaceTime call to 0170XXXX” specifically to the smartphones of the waiting passengers. In this way, we created a video call with a gangster from Mocro Maffia. The gangster acted live with them, starting with warnings about the police, up to the organization of drug transfers. For a while, Mocro Maffia became reality and the smartphone became the ticket to the criminal underworld.

Translation. Provide a full English translation of any audio.

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Please outline the innovative elements of the work

The Ultrasonic Maffia Call turns a simple bus stop into an unforgettable live experience! This is made possible by a previously undiscovered security hole in smartphones, which was used for the first time worldwide for advertising purposes. Months of software and hardware development (ultrasonic speakers) enabled us to hack smartphones with ultrasound. We converted voice commands into ultrasound and sent them inaudibly to smartphones. In this way, we created a video call with a gangster from Mocro Maffia and pulled the passersby directly into the series. This new technology uses voice activated technologies in an innovative and unprecedented way. It opened the door to exciting and involving storytelling that won new fans for our series.