WHAT'S WRONG WITH THIS BABY?
| Title | WHAT'S WRONG WITH THIS BABY? |
| Brand | BURGER KING |
| 4 of 4 Campaign |
| Product/Service | VEG BURGERS |
| Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
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DAVID Madrid, SPAIN
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Idea Creation
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DAVID Madrid, SPAIN
|
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Production
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MJZ Los Angeles, USA
|
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Production 2
|
PICKLE MUSIC New York, USA
|
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Production 3
|
TRES SONIDO Buenos Aires, ARGENTINA
|
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Additional Company
|
LABHOUSE Buenos Aires, ARGENTINA
|
Credits
| Pancho Cassis |
DAVID Madrid |
Global Chief Creative Officer & Partner |
| Sylvia Panico |
DAVID |
Chief Operating Officer |
| Saulo Rocha |
DAVID Madrid |
Executive Creative Director |
| André Toledo |
DAVID Madrid |
Executive Creative Director |
| Fred Bosch |
DAVID Madrid |
Creative Director |
| David Krueger |
Ogilvy GmbH Frankfurt |
Creative Director |
| David Krueger |
Ogilvy GmbH Frankfurt |
Copywriter |
| Guillermo Aliaga-Pueyrredón |
DAVID |
Copywriter |
| Pedro Sattin |
DAVID Madrid |
Art Director |
| Alejandro Falduti |
DAVID Madrid |
Head of Production |
| Luiza Prata Carvalho |
DAVID Miami |
Head of Account Management |
| Lucila Mengide |
DAVID Madrid |
Group Account Director |
| Stefane Rosa |
DAVID Miami |
Group Account Director |
| Alexis Estiz |
Pickle Music |
Creative Producer/Composer |
| Dario Calequi |
Pickle Music |
Composer |
| Lupita Alvarez |
Pickle Music |
Producer |
| Edward Robinson |
Pickle Music |
Performer |
View Script
Write a short summary of what happens in the radio or audio work.
The world is going through a lot of changes, and things can get pretty confusing.
That's why it's the perfect time to promote our most confusing Whopper®️:
The Impossible Whopper®: 100% Whopper®️, 0% meat.
Confused? Let us explain:
In this witty campaign, a voice over makes a series of observations about how confusing the times we live in are. In each spot, the narrator ironically depicts events we can all relate to with a mix of surprise and resignation.
These are confusing times. The perfect time for the Burger King Impossible Whopper®. A Whopper made without beef that tastes just like… a Whopper.
Translation. Provide a full English translation of any audio.
SFX: Thoughtful piano song
MVO: (delivered in a very thoughtful, austere way.)
These… are confusing times.
Trevor isn’t sure if he’s going through a mid-life crisis, or if he’s just getting caught up in the entire world’s crisis. He’s confused. Should he still get a motorbike?
Simon and Sarah had a baby and now everyone asks when the next one’s coming. Simon and Sarah are confused. What’s wrong with this one?
Alison isn’t sure if she just watched a music video or an adult film with a budget and now, she’s confused.
Karen hates judgy people. Does that make her judgy? Probably. She confused.
These are confusing times. The perfect time… for the Burger King Impossible WHOPPER®.
A Whopper… made without beef… That tastes just like… a WHOPPER®.
Doesn’t it?
(Long pause.)
I think so