Title	WHAT'S WRONG WITH THIS BABY?
Brand	BURGER KING
	4 of 4 Campaign
Product/Service	VEG BURGERS
Category	B03. Script
Entrant	DAVID Madrid, SPAIN
Idea Creation	DAVID Madrid, SPAIN
Production	MJZ Los Angeles, USA
Production 2	PICKLE MUSIC New York, USA
Production 3	TRES SONIDO Buenos Aires, ARGENTINA
Additional Company	LABHOUSE Buenos Aires, ARGENTINA

Name	Company	Position
Pancho Cassis	DAVID Madrid	Global Chief Creative Officer & Partner
Sylvia Panico	DAVID	Chief Operating Officer
Saulo Rocha	DAVID Madrid	Executive Creative Director
André Toledo	DAVID Madrid	Executive Creative Director
Fred Bosch	DAVID Madrid	Creative Director
David Krueger	Ogilvy GmbH Frankfurt	Creative Director
David Krueger	Ogilvy GmbH Frankfurt	Copywriter
Guillermo Aliaga-Pueyrredón	DAVID	Copywriter
Pedro Sattin	DAVID Madrid	Art Director
Alejandro Falduti	DAVID Madrid	Head of Production
Luiza Prata Carvalho	DAVID Miami	Head of Account Management
Lucila Mengide	DAVID Madrid	Group Account Director
Stefane Rosa	DAVID Miami	Group Account Director
Alexis Estiz	Pickle Music	Creative Producer/Composer
Dario Calequi	Pickle Music	Composer
Lupita Alvarez	Pickle Music	Producer
Edward Robinson	Pickle Music	Performer

View Script

Write a short summary of what happens in the radio or audio work.

The world is going through a lot of changes, and things can get pretty confusing. That's why it's the perfect time to promote our most confusing Whopper®️: The Impossible Whopper®: 100% Whopper®️, 0% meat. Confused? Let us explain: In this witty campaign, a voice over makes a series of observations about how confusing the times we live in are. In each spot, the narrator ironically depicts events we can all relate to with a mix of surprise and resignation. These are confusing times. The perfect time for the Burger King Impossible Whopper®. A Whopper made without beef that tastes just like… a Whopper.

Translation. Provide a full English translation of any audio.

SFX: Thoughtful piano song MVO: (delivered in a very thoughtful, austere way.) These… are confusing times. Trevor isn’t sure if he’s going through a mid-life crisis, or if he’s just getting caught up in the entire world’s crisis. He’s confused. Should he still get a motorbike? Simon and Sarah had a baby and now everyone asks when the next one’s coming. Simon and Sarah are confused. What’s wrong with this one? Alison isn’t sure if she just watched a music video or an adult film with a budget and now, she’s confused. Karen hates judgy people. Does that make her judgy? Probably. She confused. These are confusing times. The perfect time… for the Burger King Impossible WHOPPER®. A Whopper… made without beef… That tastes just like… a WHOPPER®. Doesn’t it? (Long pause.) I think so