Bronze Eurobest Campaign Award
4 of 4 Campaign
Product/ServiceVEG BURGERS
Category B03. Script
Entrant DAVID Madrid, SPAIN
Idea Creation DAVID Madrid, SPAIN
Production MJZ Los Angeles, USA
Production 2 PICKLE MUSIC New York, USA
Production 3 TRES SONIDO Buenos Aires, ARGENTINA
Additional Company LABHOUSE Buenos Aires, ARGENTINA
Name Company Position
Pancho Cassis DAVID Madrid Global Chief Creative Officer & Partner
Sylvia Panico DAVID Chief Operating Officer
Saulo Rocha DAVID Madrid Executive Creative Director
André Toledo DAVID Madrid Executive Creative Director
Fred Bosch DAVID Madrid Creative Director
David Krueger Ogilvy GmbH Frankfurt Creative Director
David Krueger Ogilvy GmbH Frankfurt Copywriter
Guillermo Aliaga-Pueyrredón DAVID Copywriter
Pedro Sattin DAVID Madrid Art Director
Alejandro Falduti DAVID Madrid Head of Production
Luiza Prata Carvalho DAVID Miami Head of Account Management
Lucila Mengide DAVID Madrid Group Account Director
Stefane Rosa DAVID Miami Group Account Director
Alexis Estiz Pickle Music Creative Producer/Composer
Dario Calequi Pickle Music Composer
Lupita Alvarez Pickle Music Producer
Edward Robinson Pickle Music Performer

View Script

Write a short summary of what happens in the radio or audio work.

The world is going through a lot of changes, and things can get pretty confusing. That's why it's the perfect time to promote our most confusing Whopper®️: The Impossible Whopper®: 100% Whopper®️, 0% meat. Confused? Let us explain: In this witty campaign, a voice over makes a series of observations about how confusing the times we live in are. In each spot, the narrator ironically depicts events we can all relate to with a mix of surprise and resignation. These are confusing times. The perfect time for the Burger King Impossible Whopper®. A Whopper made without beef that tastes just like… a Whopper.

Translation. Provide a full English translation of any audio.

SFX: Thoughtful piano song MVO: (delivered in a very thoughtful, austere way.) These… are confusing times. Trevor isn’t sure if he’s going through a mid-life crisis, or if he’s just getting caught up in the entire world’s crisis. He’s confused. Should he still get a motorbike? Simon and Sarah had a baby and now everyone asks when the next one’s coming. Simon and Sarah are confused. What’s wrong with this one? Alison isn’t sure if she just watched a music video or an adult film with a budget and now, she’s confused. Karen hates judgy people. Does that make her judgy? Probably. She confused. These are confusing times. The perfect time… for the Burger King Impossible WHOPPER®. A Whopper… made without beef… That tastes just like… a WHOPPER®. Doesn’t it? (Long pause.) I think so