Grand Prix
2 of 4 Campaign
Product/ServiceVEG BURGERS
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant DAVID Madrid, SPAIN
Idea Creation DAVID Madrid, SPAIN
Production MJZ Los Angeles, USA
Production 2 PICKLE MUSIC New York, USA
Production 3 TRES SONIDO Buenos Aires, ARGENTINA
Additional Company LABHOUSE Buenos Aires, ARGENTINA
Name Company Position
Pancho Cassis DAVID Madrid Chief Creative Officer & Partner
Sylvia Panico DAVID Global Chief Operating Officer
André Toledo DAVID Madrid Executive Creative Director
Saulo Rocha DAVID Madrid executive Creative Director
Fernando Pellizzaro DAVID Creative Director
Jean Zamprogno DAVID Creative Director
Fred Bosch DAVID Madrid Creative Director
Luis Giraldo DAVID Madrid Copywriter
Alexander Allen DAVID Miami Copywriter
Felipe Antonioli DAVID Madrid Art Director
Andy Tamayo DAVID Miami Art Director
Álex Sánchez DAVID Madrid Head of Social Media
Jared Schermer DAVID Miami Social Copywriter
Jon Carlaw DAVID Miami Strategy Director
Stephanie Salvador DAVID Miami Planner
Vanessa Amaral DAVID Miami Planner junior
Stefane Rosa DAVID Miami Group Account Director
Jenny Gobel DAVID Miami Management supervisor
Veronica Beach DAVID Miami Head of Global Production
Marina Rodrigues DAVID Miami Producer
Barbara Karalis DAVID Miami Senior Business Affairs Manager
Fernando Machado Burger King Global Chief Marketing Officer
Marcelo Pascoa Burger King Head of Global Brand Marketing
Rogelio Magaña Burger King Sr. Brand Manager of Global Marketing
Mary Toups Burger King Sr. Brand manager of Global Marketing
Chris Finazzo Burger King President Burger King North America
Renato Rossi Burger King Head of Marketing North America
Diego Suárez Burger King Lead Marketing Communications
Jorge R. Oliveira Burger King Director, Media & Social Channels
Flavia Guetter Burger King Social Media Digital Marketing
Madeline McDermott Burger King Media Marketing
Render Panic By the Movement Landia Director
Nico Cabuche Landia Executive Producer
Alberto López Garrido Landia Producer
Oriol Barcelona Landia Director of Photography

View Script

Translation. Provide a full English translation of any audio.

SFX: Thoughtful piano song MVO: (delivered in a very thoughtful, austere way.) It’s all so confusing… nowadays. Terrance knows that shaking hands is not okay, but bumping elbows is. Terrance also knows that he should sneeze into his elbow. Now Terrance is… he’s confused. Haley is more excited to take her dog out the house than her dog is. This new dynamic… They’re both confused. Dustin bought a book on climate change, but it’s shipped from England, by plane. Wrapped in plastic. Now he’s… confused. Vegan shoes. Confused. It’s all so confusing. Which makes it the perfect time for the Burger King Impossible WHOPPER®. A WHOPPER® made without beef... that tastes just like… a WHOPPER®. I mean… What?