| Title | #ABOLISH219A |
| Brand | TERRE DES FEMMES MENSCHENRECHTE FÜR DIE FRAU E.V. |
| Product/Service | WOMEN RIGHTS |
| Category |
A06. Not-for-profit / Charity / Government |
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Entrant
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GREY HAMBURG, GERMANY
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Idea Creation
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GREY HAMBURG, GERMANY
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|
PR
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ACHTUNG! Hamburg, GERMANY
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Production
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TEMPOMEDIA Hamburg, GERMANY
|
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Production 2
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GERMAN WAHNSINN Hamburg, GERMANY
|
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Post Production
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DELI CREATIVE COLLECTIVE Hamburg, GERMANY
|
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Additional Company
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MAKERS & BREAKERS Hamburg, GERMANY
|
Credits
| Francisca Maass |
GREY / Hamburg |
Creative Lead |
| Kerstin Correll |
GREY / Hamburg |
Copy & Concept |
| Christoph Stricker |
GREY / Hamburg |
Art & Concept |
| Willy Kaussen |
GREY / Hamburg |
Copy |
| Malte Heines |
GREY / Hamburg |
Idea & Concept |
| Andreas Gröger |
GREY / Hamburg |
Concept |
| Magdalena Keller |
GREY / Hamburg |
Copy |
| Navid Shahabi |
GREY / Hamburg |
Art |
| Kirsten Schulte |
GREY / Hamburg |
Account |
| Christoph vom Bauer |
GREY / Hamburg |
Producer |
| Franz Schuier and Ömer Mutlu |
GREY / Hamburg |
Content Creators |
| Daniel Deckarm |
Grey / Hamburg |
Art |
| Louise Hobe |
Grey Germany |
Account |
| Katja Garff |
makers & breakers |
Strategy & Cooperations |
| Derk Hayenga |
WPP media solutions |
Digital Art |
| Mirko Kaminski |
achtung! |
PR |
| Sarah Lüth |
achtung! |
PR |
| Robert Hoyer |
achtung! |
PR |
| Tim Voigt and Elli Asbaghi |
achtung! Alive |
Social Media & Influencer |
| Nastassja Wachsmuth and Sina Tonk |
TERRE DES FEMMES – Menschenrechte für die Frau e.V. |
Marketing & Communication |
| Sina Tonk |
TERRE DES FEMMES – Menschenrechte für die Frau e.V. |
Projectmanagement |
| Lisa Kaiser and Sophie Dietrich |
TERRE DES FEMMES – Menschenrechte für die Frau e.V. |
PR |
| Sergej Moya |
Tempomedia Filmproduktion |
Director |
| Uli Jason Ulbrich and Marion Dopfer |
Tempomedia Filmproduktion |
Production |
| Lilli Seidel and Eva Kuhar |
Tempomedia Filmproduktion |
Production |
| Jakob Flanderka |
Tempomedia Filmproduktion |
Videographing |
| Peti Misaila and Julia Moya |
Tempomedia Filmproduktion |
Casting |
| Philipp Feit |
German Wahnsinn |
Creative Production |
| Annett Kiener and Friedrich Siegmund |
DELI Creative Collective |
Editing |
| Oliver Schumacher and Gordon Fischer |
DELI Creative Collective |
Grading |
View Script
Write a short summary of what happens in the radio or audio work.
Everyone in Germany is allowed to inform publicly about abortions. Everyone except doctors who perform them. The campaign adopts this absurdity and asks everyone to share relevant information for unwillingly pregnant women.
We ran four radio spots to launch the campaign. Since doctors are forbidden to inform about the methods and risks of abortion, four different lay people take on this task - a cab driver, a car mechanic, a teacher and a tattoo artist. In this way they draw attention to the absurdity and give a hint to further information - checked by doctors - on the website #abolish219a
Translation. Provide a full English translation of any audio.
Spot 1 – Andreas, cab driver
“I'm Andreas. As a cab driver, I talk to people all day long. Today, I want to quickly fill you in on something. An abortion can be performed medically or by surgery. However, in cases of suspected ectopic pregnancy or severe asthma, the medicinal method is not recommended.
Why are you hearing this from a cab driver and not from a doctor? Because they’re not allowed to talk about it. But I can.”
According to paragraph 219a, doctors in Germany are only allowed to make public that they perform abortions. However, they are not allowed to inform about how they perform them. Information about abortions must be freely available to those who are affected. Learn more at Terre des Femmes or abolish219a.com.
Spot 2 – Christian, tattoo artist
"Hey, this is Christian, tattoo artist from Hamburg. Normally we chat about tattoos. Today, I’ll tell you something completely different. There are three methods of abortion: medicinal, surgical with local anesthesia or with general anesthesia.
Why is a tattoo artist telling you this and not a professional? Because they're not allowed to, but I am."
According to paragraph 219a, doctors in Germany are only allowed to make public that they perform abortions. However, they are not allowed to inform about how they perform them. Information about abortions must be freely available to those who are affected. Learn more at Terre des Femmes or abolish219a.com
Spot 3 – Helmut, teacher
"I am Helmut, a teacher from Kiel, and I would like to tell you something. In Germany, abortion by medication is only possible up to the 63rd day after the last menstrual period. This involves blocking the hormone progesterone, which affects the development and maintenance of the pregnancy.
Why is a total layman like me telling you this instead of a doctor? Because they're not allowed to. But I am."
According to paragraph 219a, doctors in Germany are only allowed to make public that they perform abortions. However, they are not allowed to inform about how they perform them. Information about abortions must be freely available to those who are affected. Learn more at Terre des Femmes or abolish219a.com
Spot 4 – Malte, car mechanic
"Hey, I am Malte – a car mechanic. But that's not the point... there are more important things than cars. Well, abortions can be done surgically or with medication. But if you are allergic to the active ingredient mifepristone, the procedure should definitely be done surgically.
Why is this being told to you by someone who actually only knows about cars and not someone with a medical degree? Because they're not allowed to, but I am."
According to paragraph 219a, doctors in Germany are only allowed to make public that they perform abortions. However, they are not allowed to inform about how they perform them. Information about abortions must be freely available to those who are affected. Learn more at Terre des Femmes or abolish219a.com
Cultural / Context information for the jury
§219a prohibits doctors from providing public information about the medical facts surrounding an abortion - the 1933 law is a relic from Germany's darkest days. It criminalizes doctors and results in important information being withheld from those affected.
The women's rights organization Terre des Femmes has long supported the fight against this law and is now planning a campaign that is no longer content with a simple appeal, but includes a clear call to action. Everyone, really everyone, should be able to join so that a creative campaign becomes a real movement. Because it is high time to act and to delete the paragraph from the German legal code once and for all.