| Title | WEBHALLEN ORCHESTRA |
| Brand | WEBHALLEN |
| Product/Service | WEBHALLEN |
| Category |
D04. Social Behaviour |
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Entrant
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THE&PARTNERSHIP STOCKHOLM, SWEDEN
|
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Idea Creation
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THE&PARTNERSHIP STOCKHOLM, SWEDEN
|
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Media Placement
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THE&PARTNERSHIP STOCKHOLM, SWEDEN
|
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Production
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B-REEL Stockholm, SWEDEN
|
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Post Production
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B-REEL Stockholm, SWEDEN
|
Credits
| Timo Orre |
The&Partnership |
Creative Director |
| Olle Dahlqvist |
The&Partnership |
Art Director |
| Hanna Adelstål |
The&Partnership |
Copywriter |
| Jessica Stiller |
The&Partnership |
Account Manager |
| Anders Kinberg |
The&Partnership |
Client Services Director |
| Leon Phang |
The&Partnership |
Creative Strategy Director |
| Max Hansen |
The&Partnership |
Account Director |
| Fredrik Pettersson |
The&Partnership |
Media Strategy Director |
| Tine Lolland |
The&Partnership |
Media Planner |
View Script
Write a short summary of what happens in the radio or audio work.
We created a game where each action represented a musical tone. Together with an orchestra of gamers, the actions turned into a symphony. The audio is the music the different actions create.
Translation. Provide a full English translation of any audio.
Music
Please tell us about the social behaviour that inspired the work
Gaming is the largest entertainment industry in the world with three billion gamers globally and a market estimated to $189.3 billion. But it’s still seen as a waste of time and something for children compared to playing an instrument or performing traditional sports.
The fastest gamers in the world have the same speed as the world's fastest piano virtuosos. Comparing the same set of skills, like hand-eye coordination and the speed and agility of their fingers they are very comparable. So what if the gamer was the musician and a game their instrument?
Webhallen is Scandinavia’s largest gaming retailer and very active in gaming communities, and protagonists of gaming culture. To celebrate gamers, we created a game where each action represented a musical tone and reached out to some skilled gamers to see if we could create an orchestra of gamers, where actions turned into a beautiful piece of music.