CHICHARRON RUN

TitleCHICHARRON RUN
BrandUBISOFT
Product/ServiceFAR CRY 6
Category B01. Use of Music
Entrant DDB Paris, FRANCE
Idea Creation DDB Paris, FRANCE
Production STINK STUDIOS Paris, FRANCE
Production 2 IMPORTANT LOOKING PIRATES Stockholm, SWEDEN
Production 3 MACHINE SOUND LONDON, UNITED KINGDOM
Credits
Name Company Position
Alexander Kalchev DDB Paris Chief Creative Officer
Clara NOGUIER DDB Paris Art Director
Olivier LE LOSTEC DDB Paris Copywriter
Vincent Léorat DDB Paris Agency Supervisor
Mathieu BLIGUET DDB Paris Agency Supervisor
Tanguy MORTREUIL DDB Paris Agency Supervisor
Lena LIEUVIN DDB Paris Agency Supervisor
Arnaud TEXEREAU DDB Paris Agency Supervisor
Sébastien GENTY DDB Paris Planner
Corinne PERSCH DDB Paris Agency Producer
Gaëlle DE-POMPIGNAN DDB Paris Agency Producer
Gaëlle DE-POMPIGNAN DDB Paris Agency Producer
Geoffroy SARDIN Ubisoft Advertiser Supervisor
Lionel Hiller Ubisoft Advertiser Supervisor
Édouard D’ALNOIS Ubisoft Advertiser Supervisor
Julia CHOURGNOZ-VILLANO Ubisoft Advertiser Supervisor
Maxime GUERLUS Ubisoft Advertiser Supervisor
Baptiste RAMBAUD Ubisoft Advertiser Supervisor
Louis RAYNAUD Ubisoft Advertiser Supervisor
Arnault LE MAISTRE Ubisoft Advertiser Supervisor
Greg PANTEIX Stink Producer
Traktor - Stink Director
Cédric Boit DDB Paris Composer
Clément Reynaud DDB Paris Composer
Marine Cremer DDB Paris Music Supervisor
Mr Viktor - - Composer

View Script

Write a short summary of what happens in the radio or audio work.

For this film, we wanted an original track that could fit with every actions and scenes. Because it’s a really intense chase with rebounds that needed to be highlighted, we chose to create an original music that could assemble everything. So we worked with Mr Viktor and 6BLS, two producers who worked with French famous rappers and electro groups, who perfectly caught the latin vibes of the island and the craziness of it’s inhabitants. At the end, the music mixes a classical Cuban theme from the 60’s, reggaetton notes, basses and scratches to create something unique combine with a powerful sound design. The music was such a success that after numorous comments from the community, we decided to edit a long version and released it on Spotify, Youtube and Apple Music.

Translation. Provide a full English translation of any audio.

No script as it is a song.

Tell the jury about the use of music

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