Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Media Placement
|
Location
|
|
Award
|
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
|
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
VIZEUM DEUTSCHLAND
Wiesbaden
|
GERMANY
|
Short List |
A05 Travel, Transport & Leisure
|
SWEDEN ON AIRBNB
VISITSWEDEN
VISITSWEDEN |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
|
|
Silver
|
A06 Media & Publications
|
THE TRUTH
DE STANDAARD
DE STANDAARD NEWSPAPER |
MORTIERBRIGADE Brussels
|
BELGIUM |
MORTIERBRIGADE
Brussels
|
BELGIUM |
DE STANDAARD
Brussels
|
BELGIUM
|
Silver
|
A07 Financial Products & Services
|
SBERBANK NEIGHBORHOODS
SBERBANK
LOANS FOR SMALL BUSINESSES |
SBERBANK OF RUSSIA Moscow
|
RUSSIA |
GOOD
Moscow
|
RUSSIA |
DENTSU SMART
Moscow
SEGMENTO
Moscow
|
RUSSIA
|
Short List |
A12 Public Sector
|
VIOLENCE STOPPING OUTDOOR
HELSINKI POLICE
PUBLIC SERVICE / NATIONAL EMERGENCY NUMBER |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
|
|
Bronze
|
A13 Charities & Non-profit
|
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN
SUN SAFETY |
&CO Copenhagen
|
DENMARK |
&CO
Copenhagen
|
DENMARK |
OATH
Copenhagen
|
DENMARK
|
Short List |
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
UM MANCHESTER
|
UNITED KINGDOM
|
Bronze
|
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
|
|
Gold
|
B03 Use of Audio Platforms
|
PLAY IT SAFE
VIRGIN RADIO
RADIO STATION |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA |
UM BUCHAREST
|
ROMANIA
|
Short List |
B04 Use of Print
|
BLACK SPOTS
EIR
WIFI CALLING |
ROTHCO | ACCENTURE INTERACTIVE Dublin
|
IRELAND |
ROTHCO | ACCENTURE INTERACTIVE
Dublin
|
IRELAND |
ROTHCO | ACCENTURE INTERACTIVE
Dublin
|
IRELAND
|
Short List |
B05 Use of Outdoor
|
VIOLENCE STOPPING OUTDOOR
HELSINKI POLICE
PUBLIC SERVICE / NATIONAL EMERGENCY NUMBER |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
|
|
Bronze
|
SBERBANK NEIGHBORHOODS
SBERBANK
LOANS FOR SMALL BUSINESSES |
SBERBANK OF RUSSIA Moscow
|
RUSSIA |
GOOD
Moscow
|
RUSSIA |
DENTSU SMART
Moscow
SEGMENTO
Moscow
|
RUSSIA
|
Silver
|
B06 Use of Ambient Media: Small Scale
|
ULTIMATE GIVING PLEASURE
BMW GROUP RUSSIA
BMW AUTOMOBILE |
FCB MOSCOW
|
RUSSIA |
FCB MOSCOW
|
RUSSIA |
CARAT
Moscow
|
RUSSIA
|
Bronze
|
MYSTERY BURGER
BURGER KING
MYSTERY BURGER |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
MEC
Paris
|
FRANCE
|
Silver
|
B07 Use of Ambient Media: Large Scale
|
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
|
FRANCE GERMANY |
SERVICEPLAN FRANCE
Paris
|
FRANCE
|
Short List |
#HONDANEXTDOOR
HONDA
CARS |
SID LEE Paris
|
FRANCE |
SID LEE
Paris
|
FRANCE |
|
|
Short List |
B08 Use of Events
|
NISSAN - THE TROPHY HIJACK
NISSAN
UEFA CHAMPIONS LEAGUE |
NISSAN UNITED Paris
|
FRANCE |
NISSAN UNITED
Paris
|
FRANCE |
NISSAN UNITED
Paris
|
FRANCE
|
Short List |
PROBABLY TEDX
CARLSBERG GROUP
BEER |
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels
|
BELGIUM |
HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
|
BELGIUM |
|
|
Bronze
|
B09 Use of Stunts
|
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
|
FRANCE GERMANY |
SERVICEPLAN FRANCE
Paris
|
FRANCE
|
Short List |
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
VIZEUM DEUTSCHLAND
Wiesbaden
|
GERMANY
|
Silver
|
EDEKA VIELFALT
EDEKA
VIELFALT KAMPAGNE |
JUNG VON MATT Hamburg
|
GERMANY |
JUNG VON MATT
Hamburg
|
GERMANY |
|
|
Gold
|
B10 Use of Digital Platforms
|
THE TRUTH REVEALING BANNERS
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL |
AIR PARTNER OF McCANN Brussels
|
BELGIUM |
AIR PARTNER OF McCANN
Brussels
|
BELGIUM |
|
|
Short List |
FAIL
NORWEGIAN RED CROSS
FIRST AID |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
T/A OPT
Oslo
|
NORWAY
|
Short List |
WHOPPER GATE
BURGER KING BELGIUM
BURGER KING BELGIUM |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
|
|
Short List |
SEARCHING FOR SYRIA
GOOGLE
GOOGLE |
R/GA LONDON
|
UNITED KINGDOM |
R/GA LONDON
|
UNITED KINGDOM |
|
|
Short List |
RETAIL THERAPY
IKEA
FURNITURE |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
|
SWEDEN |
MEC
Stockholm
|
SWEDEN
|
Silver
|
THE CAR2GO CAMEO
CAR2GO GROUP GMBH
CAR2GO CARSHARING |
TBWA\GERMANY Düsseldorf
|
GERMANY |
TBWA\GERMANY
Düsseldorf
|
GERMANY |
|
|
Silver
|
B11 Use of Mobile
|
NETFLIX, REINVENT YOUR STORIES
NETFLIX
SERIES |
MNSTR Paris
|
FRANCE |
MNSTR
Paris
|
FRANCE |
MEC
Paris
|
FRANCE
|
Short List |
GET THE FLOW
VODAFONE
VODAFONE |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
MEC NETHERLANDS
Amsterdam
|
THE NETHERLANDS
|
Bronze
|
B12 Use of Social Platforms
|
#IWELCOME - LIVE
AMNESTY INTERNATIONAL
#IWELCOME |
DDB & TRIBAL Warsaw
|
POLAND |
DDB & TRIBAL
Warsaw
|
POLAND |
|
|
Short List |
INSECURITY ON DISPLAY
NORWEGIAN RED CROSS
KORS PÅ HALSEN |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
T/A OPT
Oslo
|
NORWAY
|
Short List |
LIVE. FROM A DIFFERENT WORLD
VODAFONE
TELECOMMUNICATIONS |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA |
MEC ROMANIA
|
ROMANIA
|
Short List |
EVERT_45
KPN
TELCO |
N=5 Amsterdam
|
THE NETHERLANDS |
N=5
Amsterdam
|
THE NETHERLANDS |
MAAK
Amsterdam
MINDSHARE
Amsterdam
HILL+KNOWLTON STRATEGIES AMSTERDAM
Amsterdam
DIGINED
Amsterdam
|
THE NETHERLANDS
|
Bronze
|
THE TANGO SQUAD
ADIDAS
ADIDAS FOOTBALL |
WE ARE SOCIAL London
|
UNITED KINGDOM |
WE ARE SOCIAL
London
|
UNITED KINGDOM |
|
|
Bronze
|
FAIL
NORWEGIAN RED CROSS
FIRST AID |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
T/A OPT
Oslo
|
NORWAY
|
Bronze
|
B13 Use of Technology
|
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM
ONLINE BOOKSTORE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
MEC BELGIUM
Brussels
|
BELGIUM
|
Short List |
PEARL
BELGIAN ASSOCIATION OF MARKETING
MIXX AWARDS |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
|
|
Short List |
C03 Data Driven Targeting
|
RETAIL THERAPY
IKEA
FURNITURE |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
|
SWEDEN |
MEC
Stockholm
|
SWEDEN
|
Short List |
SBERBANK NEIGHBORHOODS
SBERBANK
LOANS FOR SMALL BUSINESSES |
SBERBANK OF RUSSIA Moscow
|
RUSSIA |
GOOD
Moscow
|
RUSSIA |
DENTSU SMART
Moscow
SEGMENTO
Moscow
|
RUSSIA
|
Bronze
|
D01 Use of Brand or Product Integration into a Programme or Platform
|
THE CAR2GO CAMEO
CAR2GO GROUP GMBH
CAR2GO CARSHARING |
TBWA\GERMANY Düsseldorf
|
GERMANY |
TBWA\GERMANY
Düsseldorf
|
GERMANY |
|
|
Short List |
PROBABLY TEDX
CARLSBERG GROUP
BEER |
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels
|
BELGIUM |
HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
|
BELGIUM |
|
|
Short List |
D02 Use of Co-Creation & User Generated Content
|
LIBÉ DES RÉFUGIÉS
LIBÉRATION
LIBÉRATION NEWSPAPERS |
FF PARIS
|
FRANCE |
FF PARIS
|
FRANCE |
FF PARIS
|
FRANCE
|
Short List |
D03 Use of Branded Content created for Digital or Social Media
|
A WORLD WITH NO HEROES
UBISOFT
GHOST RECON WILDLANDS |
DDB PARIS
|
FRANCE |
DDB PARIS
Paris
UBISOFT
|
FRANCE |
|
|
Short List |
EVERT_45
KPN
TELCO |
N=5 Amsterdam
|
THE NETHERLANDS |
N=5
Amsterdam
|
THE NETHERLANDS |
MAAK
Amsterdam
MINDSHARE
Amsterdam
HILL+KNOWLTON STRATEGIES AMSTERDAM
Amsterdam
DIGINED
Amsterdam
|
THE NETHERLANDS
|
Short List |
LIVE. FROM A DIFFERENT WORLD
VODAFONE
TELECOMMUNICATIONS |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA |
MEC ROMANIA
|
ROMANIA
|
Short List |
E01 Use of Integrated Media
|
BATMAN BARGES IN
WARNER BROS.
MEDIA AND ENTERTAINMENT |
PHD London
|
UNITED KINGDOM |
PHD
London
DRUM
London
CHANNEL 4
London
|
UNITED KINGDOM |
PHD
London
METRO
London
TIME OUT
London
CLEAR CHANNEL INTERNATIONAL
London
|
UNITED KINGDOM
|
Short List |
THE TRUTH
DE STANDAARD
DE STANDAARD NEWSPAPER |
MORTIERBRIGADE Brussels
|
BELGIUM |
MORTIERBRIGADE
Brussels
|
BELGIUM |
DE STANDAARD
Brussels
|
BELGIUM
|
Bronze
|
2H04
SNCF
TGV |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
|
|
Silver
|
F01 Excellence in Media Insights & Strategy
|
INSECURITY ON DISPLAY
NORWEGIAN RED CROSS
KORS PÅ HALSEN |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
T/A OPT
Oslo
|
NORWAY
|
Short List |
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
|
|
Gold
|
F03 Excellence in Media Execution
|
SWEDEN ON AIRBNB
VISITSWEDEN
VISITSWEDEN |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
|
|
Grand Prix
|