Title | LIKESHOW |
Brand | TICKETLAND |
Product/Service | TICKETLAND.RU MOBILE APP |
Category |
B11. Use of Mobile |
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
PR
|
VOSKHOD Ekaterinburg, RUSSIA
|
Production
|
DONE CREATIVE Ekaterinburg, RUSSIA
|
Credits
Andrey Gubaydullin |
Voskhod |
Executive Creative Director |
Anton Mamykin |
Voskhod |
Copywriter |
Elizaveta Larionova |
Voskhod |
BTL manager |
Dmitry Donik |
Voskhod |
Head of non-standard projects |
Dmitry Maslakov |
Voskhod |
Digital Creative Director |
Anna Maslyakova |
Voskhod |
Digital Art Director |
Valery Zakharov |
Voskhod |
Technical Lead |
Lilia Zagidullina |
Voskhod |
Designer |
The Campaign
To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show.
Creative Execution
They received likes from this bot’s accounts, making up the well-known scenes from famous plays.
In the Instagram accounts of any of those monologue lines, one could test their knowledge of the play and win a promo code.
What can be better than a good theatre show? A good theatre show with a good discount!
In 2 weeks 280 000 Peterburgians became spectators of our LikeShows.
16 800 of them received promo codes
The Ticketland app was downloaded 5700 times and it all happened with a small budget.
The idea is based on a feature of the key media, e.g. Instagram.
Insights, Strategy and the Idea
We created an Instagram bot. The algorithm found Instagramers from St. Petersburg, who posted photos of theatre life.