Title | VITALITY ROOM |
Brand | SWISSÔTEL HOTELS & RESORTS |
Product/Service | VITALITY ROOM |
Category |
A05. Travel, Transport & Leisure |
Entrant
|
THJNK Zürich, SWITZERLAND
|
Idea Creation
|
THJNK Zürich, SWITZERLAND
|
Credits
Alexander Jaggy |
thjnk Zürich AG |
Chief Creative Officer |
Pablo Schencke |
thjnk Zürich AG |
Creative Director |
Andrea Bison |
thjnk Zürich AG |
Account Director |
Angela Cristofari |
thjnk Zürich AG |
Project Manager |
Frederick Rossmann |
thjnk Zürich AG |
Art Director |
Remo Brunner |
thjnk Zürich AG |
PR/Campaigning |
Peter Scherz |
delighted gmbh |
Set Constructer |
Michela Trümpi |
Chocolate Films |
Production Manager |
Lukas Wälli |
Chocolate Films |
Director |
Remo Pini |
Chocolate Films |
Co Producer |
Magdalena Zbiec |
Chocolate Films |
production Assistant |
Südlicht |
Südlicht |
Post Production |
The Campaign
Swissôtel and Wallpaper* magazine have built the hotel room of the future. The Vitality Room is based on a holistic room concept that is fully adapted to the needs of the hotel guest, complete with cyber trainer, circadian light, air purifier, aromatherapy and light therapy, and offering the maximum possible relaxation in the smallest possible space. In order to promote the product promise “A new perspective on hotel rooms” of the Vitality Room, an art installation featuring an optical illusion was constructed at Zurich main station on October 25, 2016, which allowed visitors to quite literally see things from a new perspective.
Creative Execution
Based on the scientific construction of the Ames room a distorted pop-up-room of 48 square metres was build for only one day. As a result of the optical illusion, a person standing in one corner appears to the observer to be a giant, while a person standing in the other corner appears to be a dwarf. In two months work, the room was accurately planned, crafted and designed with original furnishings from the Swiss design company Vitra.
Wallpaper*: 100,000 readers; Radio SRF1: 350,000 listeners; Bolero lifestyle magazine: 37,500 readers; Clippings on the following platforms: Zürinet.ch, Reiseziele.ch, Mutina.it, IHMT International Hospitals & Medical Tourism, Hospitality Leaders, Travelmarketreport.com, Travelnews.ch, Professionalspawellness.com, The Frequent Traveller, Spa business.com, Financial Review, Traveldailymedia.com, Cladglobal.com, Der Mobilitäts Manager, Luxxuskind.com, Finance.yahoo.com, Daytrip.tv, Luxvisor.com, IMTJ.com International Medical Travel Journal, AHGZ.de, Shots Magazin, hospitalitybizindia.com, persoenlich.com, Seilers-Werbeblog.com, Werbewoche.ch; Total Earned Media Contact Range: 55’793’300.
It’s a special build for the purpose of brand experience. An external medium since the Vitality Rooms in Swissôtel Zurich are fully booked. Based on the scientific construction of the Ames room a distorted pop-up-room of 48 square metres was build for only one day. As a result of the optical illusion, a person standing in one corner appears to the observer to be a giant, while a person standing in the other corner appears to be a dwarf. In two months work, the room was accurately planned, crafted and designed with original furnishings from the Swiss design company Vitra.
Insights, Strategy and the Idea
What will the hotel room of the future look like? Swissôtel and Wallpaper* magazine have built it. The Vitality Room is based on a holistic room concept that is fully adapted to the needs of the hotel guest, complete with cyber trainer, circadian light, air purifier, aromatherapy and light therapy, and offering the maximum possible relaxation in the smallest possible space.