Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
D01 Use of Brand or Product Integration into a Programme or Platform
SNICKERS HUNGRY REMIX
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
BEHIND THE TEAM
MICROSOFT / MICROSOFT
MOMENTUM Madrid SPAIN MOMENTUM
Madrid
SPAIN
D02 Use of Co-Creation & User Generated Content
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
SNICKERS “WHAT THE FAIL AWARDS”
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
ADIDAS GLITCH
ADIDAS FOOTBALL / ADIDAS GLITCH
IRIS London UNITED KINGDOM IRIS
London
POSSIBLE
Seattle
UNITED KINGDOM
USA
ROAD BANDS
HOTEL F1 / HOTEL F1
HAVAS Paris FRANCE HAVAS
Paris
FRANCE
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS
FRANCE FF PARIS
FRANCE
Short List
D03 Use of Branded Content created for Digital or Social Media
SAMSUNG YOUTUBE TV
SAMSUNG MOBILE / SAMSUNG GALAXY S7 & S7 EDGE SERIES PRODUCTS
JAMI Moscow RUSSIA JAMI
Moscow
RUSSIA JAMI
Moscow
RUSSIA
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE
Short List
NARCOS "MANHUNT"
NETFLIX INTERNATIONAL B.V. / NETFLIX NARCOS SEASON 2
KOLLE REBBE Hamburg GERMANY KOLLE REBBE
Hamburg
GERMANY MEC
Berlin
GERMANY
CLICKBAIT BIKINIS
DECATHLON / BIKINIS
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM BBDO BELGIUM
Brussels
BELGIUM
EVEREST
TOYOTA / TOYOTA LAND CRUISER SUVS
YANDEX Moscow RUSSIA YANDEX
Moscow
RUSSIA YANDEX
Moscow
RUSSIA
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS MAAK
Amsterdam
MINDSHARE
Amsterdam
HILL+KNOWLTON STRATEGIES AMSTERDAM
Amsterdam
DIGINED
Amsterdam
THE NETHERLANDS
Short List
APOCALYPSE LIVE
RTL2 FERNSEHEN GMBH & CO. KG AND FOX NETWORKS GROUP GERMANY GMBH / LAUNCH OF NEW SEASONS OF THE WALKING DEAD IN GERMANY
ACHTUNG! Hamburg GERMANY ACHTUNG!
Hamburg
GERMANY
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY VIZEUM DEUTSCHLAND
Wiesbaden
GERMANY
ROAD BANDS
HOTEL F1 / HOTEL F1
HAVAS Paris FRANCE HAVAS
Paris
FRANCE
WALK FOR LIFE
AIDS-HILFE FRANKFURT / WALK FOR LIFE CHARITY RUN
McCANN Frankfurt GERMANY McCANN
Frankfurt
MRM//McCANN
Frankfurt
GERMANY McCANN
Frankfurt
MRM//McCANN
Frankfurt
GERMANY
RAVE REVIEWS! BRINGING BACK THE 90S FOR TRAINSPOTTING 2
SONY PICTURES ENTERTAINMENT / ENTERTAINMENT
OMD UK London UNITED KINGDOM OMD UK
London
UNITED KINGDOM OMD UK
London
UNITED KINGDOM
ANTHONY JOSHUA VS VLADAMIR KLITSCHKO: BEATS MEDIA HOUSE
BEATS BY DR DRE / BEATS EARPHONES
HAVAS MEDIA London UNITED KINGDOM PMG WORLDWIDE
Fort Worth
LAUNDRY SERVICE
London
ANOMALY
London
USA
UNITED KINGDOM
HAVAS MEDIA
London
PMG WORLDWIDE
Fort Worth
LAUNDRY SERVICE
London
UNITED KINGDOM
USA
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE KINSHIP
Paris
FRANCE
BABOOSHKA IS NOT AGAINST GOOGLE
GOOGLE / GOOGLE VOICE SEARCH
SLAVA Moscow RUSSIA SLAVA
Moscow
RUSSIA OMD
Moscow
RUSSIA
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM PUBLICIS LONDON
UNITED KINGDOM SPARK FOUNDRY
London
UNITED KINGDOM
LIVE. FROM A DIFFERENT WORLD
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA MEC ROMANIA
ROMANIA
Short List
E01 Use of Integrated Media
KAFKA
VRT / RADIO 1
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM VRT
Brussels
BELGIUM
TAKE OUT
MARS / TEMPTATIONS
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM MEDIACOM
London
STARCOM
London
UNITED KINGDOM
#SANTACLARA
LIDL / CHRISTMAS
LIDL Stuttgart GERMANY ÜBERGROUND
Hamburg
GERMANY MEDIACOM
Düsseldorf
GERMANY
THE TRUTH
DE STANDAARD / DE STANDAARD NEWSPAPER
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM DE STANDAARD
Brussels
BELGIUM
Bronze
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT
Hamburg
TORBEN, LUCIE UND DIE GELBE GEFAHR
Berlin
GERMANY
BATMAN BARGES IN
WARNER BROS. / MEDIA AND ENTERTAINMENT
PHD London UNITED KINGDOM PHD
London
DRUM
London
CHANNEL 4
London
UNITED KINGDOM PHD
London
METRO
London
TIME OUT
London
CLEAR CHANNEL INTERNATIONAL
London
UNITED KINGDOM
Short List
STORIES ARE EVERYWHERE
INSTAGRAM / INSTAGRAM STORIES FEATURE
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS MINDSHARE
Portland
USA
LAND OF EMOJIS
SAMSUNG / SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY
2H04
SNCF / TGV
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Silver
F01 Excellence in Media Insights & Strategy
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND MILTTON
Helsinki
FINLAND
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM BBDO BELGIUM
Brussels
BELGIUM
#SANTACLARA
LIDL / CHRISTMAS
LIDL Stuttgart GERMANY ÜBERGROUND
Hamburg
GERMANY MEDIACOM
Düsseldorf
GERMANY
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK OATH
Copenhagen
DENMARK
ADIDAS GLITCH
ADIDAS FOOTBALL / ADIDAS GLITCH
IRIS London UNITED KINGDOM IRIS
London
POSSIBLE
Seattle
UNITED KINGDOM
USA
INSECURITY ON DISPLAY
NORWEGIAN RED CROSS / KORS PÅ HALSEN
TRY Oslo NORWAY TRY
Oslo
NORWAY T/A OPT
Oslo
NORWAY
Short List
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY McCANN WORLDGROUP
Milan
ITALY
F02 Excellence in Media Planning
PREROLL CONCERTS
STUDIO BRUSSEL / YOUNG MUSICAL TALENTS
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM MINDSHARE
Brussels
BELGIUM
F03 Excellence in Media Execution
AJAX - CLEAN TILES
AJAX / HOUSEHOLD CLEANING PRODUCT
ANR BBDO Stockholm SWEDEN ANR BBDO
Stockholm
SWEDEN CLEAR CHANNEL SWEDEN
Stockholm
SWEDEN
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Grand Prix