Title Client Product/Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
CHILDREN OF UNDERSTANDING
CAMPOFRÍO / CAMPOFRÍO
McCANN MADRID SPAIN
Short List
A03 Cars & Automotive Products & Services
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND
Bronze
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN
Silver
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE
Short List
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
Short List
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE
Gold
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY
Silver
A05 Travel, Transport & Leisure
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA
Silver
A06 Media & Publications
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK
Grand Prix
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Gold
A08 Public Sector
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
Short List
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS / SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN
Short List
A09 Charities & Non-profit
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM
Short List
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS
Short List
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM
Silver
B01 Corporate Communication & Reputation Management
THE REWELUTION
REWE / PAPERBAGS
THJNK Hamburg GERMANY
Short List
B02 Public Affairs & Lobbying
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FRED & FARID PARIS FRANCE
Bronze
TWO GUYS GO TO THE CINEMA
CINEMES TEXAS / DOS TIPOS VAN AL CINE
THE CYRANOS//McCANN Barcelona SPAIN
Short List
B04 Business Citizenship / Corporate Responsibility
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE
Short List
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK / HEINEKEN LAGER
EDELMAN London UNITED KINGDOM
Short List
B06 Internal Communications & Employee Engagement
MADE BY ALL OF US
CAMPOFRÍO / CAMPOFRÍO
McCANN MADRID SPAIN
Bronze
B07 Media Relations
MANFRAN
VIRGIN ATLANTIC / FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM
Short List
B08 Events & Stunts
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN
Bronze
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
Short List
MUSIC IN SIGHT
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY
Short List
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
Bronze
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY
Short List
GUARDIAN FANS
HEINEKEN / HEINEKEN
HEINEKEN Milan ITALY
Short List
B09 Live Shows / Concerts / Festivals
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM
Bronze
B11 Sponsorship & Partnership
THEY CALL US LEEUWINNEN
NIKE / NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Short List
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF) / SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY
EDELMAN DEPORTIVO Stockholm SWEDEN
Short List
B12 Launch / Re-launch
MANFRAN
VIRGIN ATLANTIC / FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM
Short List
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE
Silver
B13 Brand Voice & Strategic Storytelling
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM
Bronze
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK / HEINEKEN LAGER
EDELMAN London UNITED KINGDOM
Short List
B14 Content-led Engagement & Marketing
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN
Short List
C01 Use of Digital in a PR campaign
NOTFAIRBNB
SOLIDARITÉ GRANDS FROIDS’ (‘BIG COLD SOLIDARITY’) / FOR THE HOMELESS PEOPLE
TBWA\BELGIUM Brussels BELGIUM
Silver
C02 Use of Social in a PR campaign
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY
Short List
LIVE. FROM A DIFFERENT WORLD
VODAFONE / TELECOMMUNICATIONS
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA
Short List
C03 Social Community Building / Management
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Gold
C04 Audience Targeting / Engagement Strategies
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP / ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
GEELMUYDEN KIESE Oslo NORWAY
Short List
C06 Real-time Response
IKEA RESPONDS TO BALENCIAGA
IKEA / FRAKTA BAG
ACNE Stockholm SWEDEN
Gold
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY
Short List
C07 Co-Creation & User Generated Content
LAND OF EMOJIS
SAMSUNG / SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY
Short List
C08 Innovative Use of Social Media
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
SOCIAL CRIME SHOPPING
EBAY CORPORATE SERVICES GMBH / EBAY.DE
ACHTUNG! Hamburg GERMANY
Silver
C09 Use of Technology
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM
Silver
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Bronze
D01 Research, Data Analytics & Insight Generation
SHELL DRIVES YOU
SHELL / ENERGY
EDELMAN London UNITED KINGDOM
Short List
F01 Integrated Campaign led by PR
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY
Bronze
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK / HEINEKEN LAGER
EDELMAN London UNITED KINGDOM
Silver
F02 Costs / Creative Performance PR Campaign
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS / SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN
Short List
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY
Short List