Title Brand Product / Service Entrant Company Location PR Location Award
A01 Fast Moving Consumer Goods
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED Hamburg GERMANY
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO Vienna AUSTRIA
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE Frankfurt GERMANY
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
CHILDREN OF UNDERSTANDING
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN McCANN SPAIN MADRID SPAIN
Short List
A02 Durable Consumer Goods
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF) / SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO Stockholm SWEDEN
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE KINSHIP Paris FRANCE
A03 Cars & Automotive Products & Services
TEDDY ASSISTANCE
ROADY / TEDDY ASSISTANCE
ROADY Paris FRANCE LEO BURNETT FRANCE Paris FRANCE
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND MILTTON Helsinki FINLAND
Bronze
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM SWEDEN
Silver
TRUST RACE
AUDI ITALY / AUDI ASSISTANCE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY) Milan ITALY
MOMENTS FT. BARBARA DAVIDSON
VOLVO CARS / THE NEW VOLVO XC60
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
#DRIVELIKEAWOMAN
HANKOOK TIRE SWEDEN AB / HANKOOK BRAND
CHEIL NORDIC Kista SWEDEN CHEIL NORDIC Kista SWEDEN
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE PUBLICIS ITALY Milan / PUBLICIS BUENOS AIRES ITALY / ARGENTINA
THE WORLD’S LARGEST UNBOXING STARRING 3-YEAR-OLD JOEL
VOLVO TRUCKS / THE NEW VOLVO VNL
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE SID LEE Paris FRANCE
Short List
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK Hamburg / LEO BURNETT FRANKFURT GERMANY
THE REWELUTION
REWE / PAPERBAGS
THJNK Hamburg GERMANY THJNK Hamburg GERMANY
MCDONALD'S - BUSTING THE MYTHS
MCDONALD'S / MCDONALD'S 100% SPANISH BEEF
APPLE TREE COMMUNICATIONS Barcelona SPAIN APPLE TREE COMMUNICATIONS Barcelona SPAIN
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY SMFB Oslo NORWAY
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg GERMANY
Short List
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE Paris / INTERMARCHE Paris FRANCE
Gold
IF I WERE A TOY
SMYTHS TOYS SUPERSTORES / N/A
McCANN MANCHESTER UNITED KINGDOM McCANN MANCHESTER UNITED KINGDOM
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
Silver
A05 Travel, Transport & Leisure
WAVE TO TIIU
EESTI LIINIRONGID AS / ELRON (RAIL TRANSIT)
OPTIMIST GROUP Tallinn ESTONIA OPTIMIST GROUP Tallinn ESTONIA
BVG-ARIE
BERLINER VERKEHRSBETRIEBE (BVG) / BERLINER VERKEHRSBETRIEBE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
ANDER`S ROUTE
RUTER / PUBLIC TRANSPORTATION
McCANN OSLO NORWAY McCANN OSLO NORWAY
HOMEAWAYARLANDA
SWEDAVIA & HOMEAWAY / HOMEAWAYARLANDA
FLB EUROPE Stockholm SWEDEN FLB EUROPE Stockholm / SWEDAVIA Stockholm SWEDEN
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S Tbilisi GEORGIA
Silver
A06 Media & Publications
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
Grand Prix
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI Milan ITALY
SAY IT TO MY FACE - AN INITIATIVE FROM TAGESSCHAU
ARD-AKTUELL/TAGESSCHAU.DE / TAGESSCHAU.DE
LA RED Hamburg GERMANY LA RED Hamburg GERMANY
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
TAKE IN
AMERICAN EXPRESS / POP-UP RESTAURANT
MILTTON Helsinki FINLAND MILTTON Helsinki / AMERICAN EXPRESS Stockholm FINLAND / SWEDEN
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Gold
PLAYING WITH FIRE
TRYGG-HANSA / INSURANCE
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
THE WHEELCHAIR HOUR
AKADEMIA AUTO SWIAT / DRIVING SCHOOL
2012 AGENCY Warsaw POLAND 2012 AGENCY Warsaw POLAND
THE NEW STANDARD SWEDISH
LERNIA / LERNIA ADULT EDUCATION AND RECRUITMENT SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
ROAD SAFETY CAMPAIGN FOR CHILDREN PROTECT ME: TALKING PEDESTRIAN CROSSINGS
LIETUVOS DRAUDIMAS / INSURANCE COMPANY "LIETUVOS DRAUDIMAS"
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
PEARL
BELGIAN ASSOCIATION OF MARKETING / MIXX AWARDS
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN MRM//McCANN SPAIN Madrid SPAIN
A08 Public Sector
WE GO ALL THE WAY
SWEDISH ARMED FORCES / SWEDISH ARMED FORCES
VOLT Stockholm SWEDEN VOLT Stockholm SWEDEN
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP / ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE Oslo NORWAY
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris / SERVICEPLAN GERMANY Munich FRANCE / GERMANY
Short List
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
VILNIUS UNIVERSITY COMMUNICATION CAMPAIGN “IN ANTICIPATION OF NOBEL”
VILNIUS UNIVERSITY / SCIENCE / UNIVERSITY
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS / SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN KING Stockholm SWEDEN
Short List

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.