Title Brand Product / Service Entrant Company Country PR Country Award
A01 Fast Moving Consumer Goods
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED Hamburg GERMANY
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO Vienna AUSTRIA
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE Frankfurt GERMANY
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
CHILDREN OF UNDERSTANDING
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN McCANN SPAIN MADRID SPAIN
Short List
A02 Durable Consumer Goods
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF) / SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO Stockholm SWEDEN
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE KINSHIP Paris FRANCE
A03 Cars & Automotive Products & Services
TEDDY ASSISTANCE
ROADY / TEDDY ASSISTANCE
ROADY Paris FRANCE LEO BURNETT FRANCE Paris FRANCE
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND MILTTON Helsinki FINLAND
Bronze
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM SWEDEN
Silver
TRUST RACE
AUDI ITALY / AUDI ASSISTANCE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY) Milan ITALY
MOMENTS FT. BARBARA DAVIDSON
VOLVO CARS / THE NEW VOLVO XC60
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
#DRIVELIKEAWOMAN
HANKOOK TIRE SWEDEN AB / HANKOOK BRAND
CHEIL NORDIC Kista SWEDEN CHEIL NORDIC Kista SWEDEN
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE PUBLICIS ITALY Milan / PUBLICIS BUENOS AIRES ITALY / ARGENTINA
THE WORLD’S LARGEST UNBOXING STARRING 3-YEAR-OLD JOEL
VOLVO TRUCKS / THE NEW VOLVO VNL
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE SID LEE Paris FRANCE
Short List
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK Hamburg / LEO BURNETT FRANKFURT GERMANY
THE REWELUTION
REWE / PAPERBAGS
THJNK Hamburg GERMANY THJNK Hamburg GERMANY
MCDONALD'S - BUSTING THE MYTHS
MCDONALD'S / MCDONALD'S 100% SPANISH BEEF
APPLE TREE COMMUNICATIONS Barcelona SPAIN APPLE TREE COMMUNICATIONS Barcelona SPAIN
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY SMFB Oslo NORWAY
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg GERMANY
Short List
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE Paris / INTERMARCHE Paris FRANCE
Gold
IF I WERE A TOY
SMYTHS TOYS SUPERSTORES / N/A
McCANN MANCHESTER UNITED KINGDOM McCANN MANCHESTER UNITED KINGDOM
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
Silver
A05 Travel, Transport & Leisure
WAVE TO TIIU
EESTI LIINIRONGID AS / ELRON (RAIL TRANSIT)
OPTIMIST GROUP Tallinn ESTONIA OPTIMIST GROUP Tallinn ESTONIA
BVG-ARIE
BERLINER VERKEHRSBETRIEBE (BVG) / BERLINER VERKEHRSBETRIEBE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
ANDER`S ROUTE
RUTER / PUBLIC TRANSPORTATION
McCANN OSLO NORWAY McCANN OSLO NORWAY
HOMEAWAYARLANDA
SWEDAVIA & HOMEAWAY / HOMEAWAYARLANDA
FLB EUROPE Stockholm SWEDEN FLB EUROPE Stockholm / SWEDAVIA Stockholm SWEDEN
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S Tbilisi GEORGIA
Silver
A06 Media & Publications
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
Grand Prix
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI Milan ITALY
SAY IT TO MY FACE - AN INITIATIVE FROM TAGESSCHAU
ARD-AKTUELL/TAGESSCHAU.DE / TAGESSCHAU.DE
LA RED Hamburg GERMANY LA RED Hamburg GERMANY
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
TAKE IN
AMERICAN EXPRESS / POP-UP RESTAURANT
MILTTON Helsinki FINLAND MILTTON Helsinki / AMERICAN EXPRESS Stockholm FINLAND / SWEDEN
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Gold
PLAYING WITH FIRE
TRYGG-HANSA / INSURANCE
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
THE WHEELCHAIR HOUR
AKADEMIA AUTO SWIAT / DRIVING SCHOOL
2012 AGENCY Warsaw POLAND 2012 AGENCY Warsaw POLAND
THE NEW STANDARD SWEDISH
LERNIA / LERNIA ADULT EDUCATION AND RECRUITMENT SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
ROAD SAFETY CAMPAIGN FOR CHILDREN PROTECT ME: TALKING PEDESTRIAN CROSSINGS
LIETUVOS DRAUDIMAS / INSURANCE COMPANY "LIETUVOS DRAUDIMAS"
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
PEARL
BELGIAN ASSOCIATION OF MARKETING / MIXX AWARDS
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN MRM//McCANN SPAIN Madrid SPAIN
A08 Public Sector
WE GO ALL THE WAY
SWEDISH ARMED FORCES / SWEDISH ARMED FORCES
VOLT Stockholm SWEDEN VOLT Stockholm SWEDEN
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP / ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE Oslo NORWAY
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris / SERVICEPLAN GERMANY Munich FRANCE / GERMANY
Short List
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
VILNIUS UNIVERSITY COMMUNICATION CAMPAIGN “IN ANTICIPATION OF NOBEL”
VILNIUS UNIVERSITY / SCIENCE / UNIVERSITY
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS / SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN KING Stockholm SWEDEN
Short List