Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A01 Fast Moving Consumer Goods
CHILDREN OF UNDERSTANDING
CAMPOFRÍO
CAMPOFRÍO
McCANN SPAIN MADRID SPAIN McCANN SPAIN
MADRID
SPAIN McCANN SPAIN MADRID SPAIN
Short List
A03 Cars & Automotive Products & Services
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI,
CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND MILTTON Helsinki FINLAND
Bronze
THE SCANIA CLOCK
SCANIA
TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN TBWA\STOCKHOLM SWEDEN
Silver
#HONDANEXTDOOR
HONDA
CARS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE SID LEE Paris FRANCE
Short List
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY GRABARZ & PARTNER Hamburg GERMANY
Short List
THE RIGHT VEGETABLES
INTERMARCHÉ
VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE ROMANCE Paris / INTERMARCHE Paris FRANCE
Gold
EDEKA VIELFALT
EDEKA
VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg GERMANY
Silver
A05 Travel, Transport & Leisure
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION
GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S
Tbilisi
GEORGIA WINDFOR'S Tbilisi GEORGIA
Silver
A06 Media & Publications
ALL THAT WE SHARE
TV2
TV2
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK &CO Copenhagen DENMARK
Grand Prix
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
GET THE FLOW
VODAFONE
VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Gold
A08 Public Sector
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
SERVICEPLAN FRANCE Paris / SERVICEPLAN GERMANY Munich FRANCE / GERMANY
Short List
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS
SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN KING
Stockholm
SWEDEN KING Stockholm SWEDEN
Short List
A09 Charities & Non-profit
I'M STILL HERE
ALZHEIMERLIGA
ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM DDB BRUSSELS BELGIUM
Short List
LAKDOORTIJN
STICHTING SEMMY
CHARITY
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM
THE NETHERLANDS XXS AMSTERDAM THE NETHERLANDS
Short List
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM McCANN LONDON UNITED KINGDOM
Silver
B01 Corporate Communication & Reputation Management
THE REWELUTION
REWE
PAPERBAGS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY THJNK Hamburg GERMANY
Short List
B02 Public Affairs & Lobbying
LIBÉ DES RÉFUGIÉS
LIBÉRATION
LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS
FRANCE FF PARIS FRANCE
Bronze
TWO GUYS GO TO THE CINEMA
CINEMES TEXAS
DOS TIPOS VAN AL CINE
THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN
Barcelona
SPAIN THE CYRANOS//McCANN Barcelona SPAIN
Short List
B04 Business Citizenship / Corporate Responsibility
CONTRÔLE DE LA POITRINE
OM
CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE McCANN PARIS
FRANCE McCANN PARIS FRANCE
Short List
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK
HEINEKEN LAGER
EDELMAN London UNITED KINGDOM EDELMAN
London
PUBLICIS LONDON
UNITED KINGDOM EDELMAN London / PUBLICIS LONDON UNITED KINGDOM
Short List
B06 Internal Communications & Employee Engagement
MADE BY ALL OF US
CAMPOFRÍO
CAMPOFRÍO
McCANN SPAIN MADRID SPAIN McCANN SPAIN
MADRID
SPAIN McCANN SPAIN MADRID SPAIN
Bronze
B07 Media Relations
MANFRAN
VIRGIN ATLANTIC
FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
Short List
B08 Events & Stunts
PROBABLY TEDX
CARLSBERG GROUP
BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
THE SCANIA CLOCK
SCANIA
TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN TBWA\STOCKHOLM SWEDEN
Bronze
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
SERVICEPLAN FRANCE Paris / SERVICEPLAN GERMANY Munich FRANCE / GERMANY
Short List
MUSIC IN SIGHT
HAMBURG MARKETING
ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg GERMANY
Short List
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY GRABARZ & PARTNER Hamburg GERMANY
Bronze
EDEKA VIELFALT
EDEKA
VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg GERMANY
Short List
GUARDIAN FANS
HEINEKEN
HEINEKEN
HEINEKEN Milan ITALY PUBLICIS ITALY
Milan
ITALY PUBLICIS ITALY Milan ITALY
Short List
B09 Live Shows / Concerts / Festivals
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM
ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM DDB BRUSSELS BELGIUM
Bronze
B11 Sponsorship & Partnership
THEY CALL US LEEUWINNEN
NIKE
NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Short List
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF)
SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO Stockholm SWEDEN
Short List
B12 Launch / Re-launch
MANFRAN
VIRGIN ATLANTIC
FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
Short List
WHOPPER GATE
BURGER KING BELGIUM
BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE BUZZMAN Paris FRANCE
Silver
B13 Brand Voice & Strategic Storytelling
I'M STILL HERE
ALZHEIMERLIGA
ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM DDB BRUSSELS BELGIUM
Bronze
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK
HEINEKEN LAGER
EDELMAN London UNITED KINGDOM EDELMAN
London
PUBLICIS LONDON
UNITED KINGDOM EDELMAN London / PUBLICIS LONDON UNITED KINGDOM
Short List
B14 Content-led Engagement & Marketing
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE
PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN ABBY PRIEST Stockholm SWEDEN
Short List
C01 Use of Digital in a PR campaign
NOTFAIRBNB
SOLIDARITÉ GRANDS FROIDS’ (‘BIG COLD SOLIDARITY’)
FOR THE HOMELESS PEOPLE
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM TBWA\BELGIUM Brussels BELGIUM
Silver
C02 Use of Social in a PR campaign
DARK DIARIES
FREE DEMOCRATIC PARTY
-
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY HEIMAT Berlin GERMANY
Short List
LIVE. FROM A DIFFERENT WORLD
VODAFONE
TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA McCANN BUCHAREST ROMANIA
Short List
C03 Social Community Building / Management
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE BETC Paris FRANCE
Gold
C04 Audience Targeting / Engagement Strategies
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP
ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE
Oslo
NORWAY GEELMUYDEN KIESE Oslo NORWAY
Short List
C06 Real-time Response
IKEA RESPONDS TO BALENCIAGA
IKEA
FRAKTA BAG
ACNE Stockholm SWEDEN IKEA
Malmö
SWEDEN IKEA Malmö SWEDEN
Gold
WINTER IS COMING
IKEA NORWAY
IKEA BRAND
SMFB Oslo NORWAY SMFB
Oslo
NORWAY SMFB Oslo NORWAY
Short List
C07 Co-Creation & User Generated Content
LAND OF EMOJIS
SAMSUNG
SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY CHEIL WORLDWIDE Frankfurt GERMANY
Short List
C08 Innovative Use of Social Media
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE BETC Paris FRANCE
Bronze
SOCIAL CRIME SHOPPING
EBAY CORPORATE SERVICES GMBH
EBAY.DE
ACHTUNG! Hamburg GERMANY ACHTUNG!
Hamburg
GERMANY ACHTUNG! Hamburg GERMANY
Silver
C09 Use of Technology
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM
ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM DDB BRUSSELS BELGIUM
Silver
GET THE FLOW
VODAFONE
VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Bronze
D01 Research, Data Analytics & Insight Generation
SHELL DRIVES YOU
SHELL
ENERGY
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
F01 Integrated Campaign led by PR
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING
ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg GERMANY
Bronze
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK
HEINEKEN LAGER
EDELMAN London UNITED KINGDOM EDELMAN
London
PUBLICIS LONDON
UNITED KINGDOM EDELMAN London / PUBLICIS LONDON UNITED KINGDOM
Silver
F02 Costs / Creative Performance PR Campaign
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS
SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN KING
Stockholm
SWEDEN KING Stockholm SWEDEN
Short List
RESPONSIBILY THE BEER
UBREW
BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY McCANN WORLDGROUP Milan ITALY
Short List