Title Brand Product / Service Entrant Company Location PR Location Award
A01 Fast Moving Consumer Goods
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
CHILDREN OF UNDERSTANDING
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN McCANN SPAIN MADRID SPAIN
Short List
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE Frankfurt GERMANY
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED Hamburg GERMANY
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO Vienna AUSTRIA
A02 Durable Consumer Goods
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF) / SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO Stockholm SWEDEN
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE KINSHIP Paris FRANCE
A03 Cars & Automotive Products & Services
#DRIVELIKEAWOMAN
HANKOOK TIRE SWEDEN AB / HANKOOK BRAND
CHEIL NORDIC Kista SWEDEN CHEIL NORDIC Kista SWEDEN
THE WORLD’S LARGEST UNBOXING STARRING 3-YEAR-OLD JOEL
VOLVO TRUCKS / THE NEW VOLVO VNL
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
MOMENTS FT. BARBARA DAVIDSON
VOLVO CARS / THE NEW VOLVO XC60
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM SWEDEN
Silver
TRUST RACE
AUDI ITALY / AUDI ASSISTANCE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY) Milan ITALY
TEDDY ASSISTANCE
ROADY / TEDDY ASSISTANCE
ROADY Paris FRANCE LEO BURNETT FRANCE Paris FRANCE
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE PUBLICIS ITALY Milan / PUBLICIS BUENOS AIRES ITALY / ARGENTINA
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE SID LEE Paris FRANCE
Short List
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND MILTTON Helsinki FINLAND
Bronze
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
IF I WERE A TOY
SMYTHS TOYS SUPERSTORES / N/A
McCANN MANCHESTER UNITED KINGDOM McCANN MANCHESTER UNITED KINGDOM
MCDONALD'S - BUSTING THE MYTHS
MCDONALD'S / MCDONALD'S 100% SPANISH BEEF
APPLE TREE COMMUNICATIONS Barcelona SPAIN APPLE TREE COMMUNICATIONS Barcelona SPAIN
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY SMFB Oslo NORWAY
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK Hamburg / LEO BURNETT FRANKFURT GERMANY
THE REWELUTION
REWE / PAPERBAGS
THJNK Hamburg GERMANY THJNK Hamburg GERMANY
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
Silver
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg GERMANY
Short List
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE Paris / INTERMARCHE Paris FRANCE
Gold
A05 Travel, Transport & Leisure
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
HOMEAWAYARLANDA
SWEDAVIA & HOMEAWAY / HOMEAWAYARLANDA
FLB EUROPE Stockholm SWEDEN FLB EUROPE Stockholm / SWEDAVIA Stockholm SWEDEN
ANDER`S ROUTE
RUTER / PUBLIC TRANSPORTATION
McCANN OSLO NORWAY McCANN OSLO NORWAY
BVG-ARIE
BERLINER VERKEHRSBETRIEBE (BVG) / BERLINER VERKEHRSBETRIEBE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S Tbilisi GEORGIA
Silver
WAVE TO TIIU
EESTI LIINIRONGID AS / ELRON (RAIL TRANSIT)
OPTIMIST GROUP Tallinn ESTONIA OPTIMIST GROUP Tallinn ESTONIA
A06 Media & Publications
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI Milan ITALY
SAY IT TO MY FACE - AN INITIATIVE FROM TAGESSCHAU
ARD-AKTUELL/TAGESSCHAU.DE / TAGESSCHAU.DE
LA RED Hamburg GERMANY LA RED Hamburg GERMANY
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
Grand Prix
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Gold
PLAYING WITH FIRE
TRYGG-HANSA / INSURANCE
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
THE NEW STANDARD SWEDISH
LERNIA / LERNIA ADULT EDUCATION AND RECRUITMENT SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN MRM//McCANN SPAIN Madrid SPAIN
THE WHEELCHAIR HOUR
AKADEMIA AUTO SWIAT / DRIVING SCHOOL
2012 AGENCY Warsaw POLAND 2012 AGENCY Warsaw POLAND
ROAD SAFETY CAMPAIGN FOR CHILDREN PROTECT ME: TALKING PEDESTRIAN CROSSINGS
LIETUVOS DRAUDIMAS / INSURANCE COMPANY "LIETUVOS DRAUDIMAS"
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
TAKE IN
AMERICAN EXPRESS / POP-UP RESTAURANT
MILTTON Helsinki FINLAND MILTTON Helsinki / AMERICAN EXPRESS Stockholm FINLAND / SWEDEN
PEARL
BELGIAN ASSOCIATION OF MARKETING / MIXX AWARDS
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
A08 Public Sector
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS / SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN KING Stockholm SWEDEN
Short List
WE GO ALL THE WAY
SWEDISH ARMED FORCES / SWEDISH ARMED FORCES
VOLT Stockholm SWEDEN VOLT Stockholm SWEDEN
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP / ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE Oslo NORWAY
VILNIUS UNIVERSITY COMMUNICATION CAMPAIGN “IN ANTICIPATION OF NOBEL”
VILNIUS UNIVERSITY / SCIENCE / UNIVERSITY
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY