Title	DARK DIARIES
Brand	FREE DEMOCRATIC PARTY
Product/Service	-
Category	C02. Use of Social in a PR campaign
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY
Media Placement	HEIMAT Berlin, GERMANY
PR	HEIMAT Berlin, GERMANY
Production	HEIMAT Berlin, GERMANY
Production 2	PX1 BERLIN, GERMANY
Production 3	PIRATES 'N PARADISE Düsseldorf, GERMANY

Name	Company	Position
Guido Heffels	HEIMAt, Berlin	Chief Creative Officer
Matthias Storath	HEIMAT, Berlin	Executive Creative Director
Andreas Mengele	HEIMAT, Berlin	Chief Strategy Officer
Matthias Storath	HEIMAT, Berlin	Copywriter
Felix Brockmeyer	HEIMAT,Berlin	Copywriter
Sebastian Stumpf	HEIMAT, Berlin	Copywriter
Berthold Brodowski	HEIMAT, Berlin	Copywriter
Alex Thumwood	HEIMA, Berlin	Copywriter
Felix Steiner	HEIMAT, Berlin	Art Director
Martin Glöckner	HEIMAT, Berlin	Art Director
Tim Krieger	HEIMAT, Berlin	Art Director
Kerstin Kraus	HEIMAT, Berlin	Creative Services
Daniel Rosenthal	DANIEL ROSENTHAL PHOTOGRAPHER	Photografer
Charlotte Kühn	HEIMAT, Berlin	Post Producer
Jonas Harmsen	HEIMAT, Berlin	Editor
Jonas Schubert	HEIMAT, Berlin	Editor
Berkan Ustalar	PIRATES 'N PARADISE	Digital Colorist
Marcel Neumann	Mokoh Music	Composer
Stephan Moritz	Mokoh Music	Composer
Karolin Saak	HEIMAT, Berlin	Account Manager
Elisabeth Treichel	HEIMAT, Berlin	Account Manager
Olga Söderlund	HEIMAT, Berlin	Account Manager
Sven Goldbach	HEIMAT, Berlin	Social Media Manager
Björn Schubert	HEIMAT, Berlin	Print Production
Lisa Teichmann	HEIMAT, Berlin	Post Production
Chris Gerlach	HEIMAT, Berlin	Print Production

The Campaign

"Dark Diaries“ is a brutally honest documentary about a political campaign. Shot by the renowned war and crisis photographer Daniel Rosenthal. A story about fail, fights, arguments, attacks, hope and hate-posts from the radical right wing.

Execution

We published the documentary accross all channels. Starting with social media, posters, a multimedia Instagram reportage and an 85 second film.

„Dark Diaries“ became more than a documentation and sparked a discussion about politics and authenticity. In the end, the small party reached a historic result and proved that the truth still can pay off.

The Situation

In a year where nobody knows what’s real in politics, the Free Democrats made a statement for truth. "Dark Diaries“ is a 14.000 piece documentary by the renowned war and crisis photographer Daniel Rosenthal, giving a brutally honest insight into the Free Democrats' campaign. Unfiltered with all flaws. We published the documentary accross all channels. Starting with social media, posters, a multimedia Instagram reportage and an 85 second film. „Dark Diaries“sparked a discussion about politics and authenticity. In the end, the small party reached a historic result and proved that the truth still can pay off.

The Strategy

"Dark Diaries“ is giving a brutally honest insight into the Free Democrats' campaign. Even in their darkest moments, unfiltered with all flaws. A story about fail, fights, arguments, attacks, hope and hate-posts from the radical right wing.