Title | MORE “HRBOT” |
Brand | MORE (BBDO GROUP) |
Product/Service | ADVERTISING AGENCY |
Category |
B06. Internal Communications & Employee Engagement |
Entrant
|
MORE Moscow, RUSSIA
|
Idea Creation
|
MORE Moscow, RUSSIA
|
Media Placement
|
MORE Moscow, RUSSIA
|
PR
|
MORE Moscow, RUSSIA
|
Production
|
MORE Moscow, RUSSIA
|
Credits
Maria Borzilova, Yaroslav Orlov / Dmitry Arkavot, Stas Leontiev / Vladimir Lovts |
MORE (BBDO Group) |
Creative Directors / Art Directors / Digital Producers |
The Campaign
To attract the attention of talented creatives to the young advertising agency MORE, we created HRbot and promoted it as a test which can help creatives to find out about their professional future.
Execution
Test on website that looks like a bot messenger.
– 50 responses
– 20 publications
– Reach 1 167 603 people
The Situation
We want to attract the attention of talented creatives to the young advertising agency MORE by using non-standard PR mostly through the Instagram. Direct talk with the TA in a format of the test that looks like a bot messenger.
The Strategy
STRATEGY
Using non standard way to headhunt people, we created a test that will make people perceive MORE as the best creative agency in Russian advertising market.
TA
Bright creatives in Russian advertising market.