2019 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY
Short List
CLEAR
DIAGEO / GUINNESS
AMVBBDO London UNITED KINGDOM
Short List
A03 Durable Consumer Goods including Automotive
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN
Short List
ROAD TALES
VOLKSWAGEN / VOLKSWAGEN ROAD TALES
ISOBAR Amsterdam THE NETHERLANDS
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE
Short List
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY
Short List
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY
Short List
FAMILIARISED
IKEA / IKEA
McCANN SPAIN Madrid SPAIN
Short List
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Short List
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE
Short List
GREEN DAWN
UBISOFT / THE DIVISION 2
DDB PARIS FRANCE
Short List
50/50
BURGER KING / PLANBASED BURGERS
INGO Stockholm SWEDEN
Short List
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE
Short List
A05 Media / Entertainment
AI VERSUS
TV RAIN / TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA
Short List
A06 Consumer Services/Business to Business
UBERTOYS
UBER / UBER
DDB PARIS FRANCE
Short List
A07 Not-for-profit / Charity / Governemt
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V. / HUMANITARIAN HELP
SERVICEPLAN GERMANY Munich GERMANY
Short List
WWF #NOBUILDCHALLENGE
WWF / NGO
WE ARE SOCIAL Paris FRANCE
Short List
A08 Corporate Social Responsibility (CSR) / Corporate Image
#SAYYESTOEUROPE
LUFTHANSA / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
Short List
ADDRESS POINT - POINTING A WAY BACK HOME FOR IRELAND'S HOMELESS
AN POST / ADDRESS POINT
WUNDERMAN THOMPSON Dublin IRELAND
Short List
B01 Use of Ambient Media: Small Scale
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN
Short List
B03 Use of Broadcast
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
CLM BBDO Paris FRANCE
Short List
B04 Use of Print or Outdoor
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT / XBOX ONE X ENHANCED
McCANN LONDON UNITED KINGDOM
Short List
FONTS FOR FREEDOM
REPORTER WITHOUT BORDERS / INTERNATIONAL PRESS FREEDOM
SERVICEPLAN GERMANY Munich GERMANY
Short List
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY
Short List
MEMORIALS OF AMSTERDAM
AMSTERDAM COMITÉ 4 EN 5 MEI / AMSTERDAM COMITÉ 4 EN 5 MEI
N=5 Amsterdam THE NETHERLANDS
Short List
C01 Guerrilla Marketing & Stunts
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE
Short List
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY
Short List
UBERTOYS
UBER / UBER
DDB PARIS FRANCE
Short List
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN
Short List
C02 Live Shows / Concerts / Festivals
THE LEGENDARY TOUR
PIAS RECORDS / CHANCE
MORTIERBRIGADE Brussels BELGIUM
Short List
C03 Exhibitions / Installations
THE UNKNOWN FACE
HISTORIAL DE LA GRANDE GUERRE PÉRONNE / ART INSTALLATION AND A WEBSITE
FF PARIS FRANCE
Short List
BUDWEISER RECUP ARENA
AB INBEV / BUDWEISER
BOOTLEG Moscow RUSSIA
Short List
C04 Competitions & Promotional Games
ON THE RUN CHALLENGE
13ÈME RUE UNIVERSAL / 13ÈME RUE UNIVERSAL
BETC Paris FRANCE
Short List
C05 Customer Retail / In-Store Experience
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE
Short List
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE
Short List
HOME FOR BOOKS
IKEA / BILLY
STV DDB Milan ITALY
Short List
C06 360 integrated brand experience
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN
Short List
C07  Customer Acquisition & Retention
50/50
BURGER KING / PLANBASED BURGERS
INGO Stockholm SWEDEN
Short List
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
SIGNS
GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS / SIGNS SMART TOOL
MRM//McCANN Frankfurt GERMANY
Short List
AI VERSUS
TV RAIN / TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA
Short List
D02 Use of Mobile & Devices
STORYSIGN
HUAWEI / HUAWEI
FCB INFERNO London UNITED KINGDOM
Short List
D03 Use of Social & Digital Platforms
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE
Short List
D05 New Realities & Voice Activation
IMMORTALS
SBERBANK / FINANCIAL SERVICES
GOOD Moscow RUSSIA
Short List
E01 Launch / Re-launch
YOUR ORANGE AD
ORANGE / LOVE DUO
ORANGE Brussels BELGIUM
Short List
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE
Short List
GREEN DAWN
UBISOFT / THE DIVISION 2
DDB PARIS FRANCE
Short List
50/50
BURGER KING / PLANBASED BURGERS
INGO Stockholm SWEDEN
Short List
E02 Sponsorship & Brand Partnership
CLEAR
DIAGEO / GUINNESS
AMVBBDO London UNITED KINGDOM
Short List
RAGING BANNERS
VOO TELECOM / FASTEST INTERNET
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM
Short List
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT / XBOX ONE X ENHANCED
McCANN LONDON UNITED KINGDOM
Short List
F01 Integrated Campaign led by Brand Experience & Activation
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN
Short List
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL
Short List
G02 Challenger Brand
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE
Short List
G03 Single Market Campaign
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM
Short List
G04 Social Behaviour & Cultural Insight
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE
Short List
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY
Short List
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL
Short List
G05 Breakthrough on a Budget
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE
Short List
PUTIN TURNS ON THE RAIN
TV RAIN / TV CHANNEL
VOSKHOD Ekaterinburg RUSSIA
Short List