|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Fast Moving Consumer Goods
|
CLEAR
DIAGEO
GUINNESS |
AMVBBDO London
|
UNITED KINGDOM |
AMVBBDO
London
|
UNITED KINGDOM |
Short List |
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK |
SCHOLZ & FRIENDS Berlin
|
GERMANY |
SCHOLZ & FRIENDS
Berlin
|
GERMANY |
Silver
|
|
A03 Durable Consumer Goods including Automotive
|
ROAD TALES
VOLKSWAGEN
VOLKSWAGEN ROAD TALES |
ISOBAR Amsterdam
|
THE NETHERLANDS |
ACHTUNG!mcgarrybowen
Amsterdam
|
THE NETHERLANDS |
Silver
|
THE E.V.A. INITIATIVE
VOLVO CARS
CARS |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
Gold
|
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE
RETAIL SHOPS |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
|
FRANCE |
Short List |
50/50
BURGER KING
PLANBASED BURGERS |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Short List |
GREEN DAWN
UBISOFT
THE DIVISION 2 |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Short List |
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Short List |
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
Silver
|
FAMILIARISED
IKEA
IKEA |
McCANN SPAIN Madrid
|
SPAIN |
McCANN SPAIN
Madrid
|
SPAIN |
Short List |
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION
WHOPPER |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Short List |
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET) |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
|
GERMANY |
Bronze
|
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Short List |
|
A05 Media / Entertainment
|
AI VERSUS
TV RAIN
TV RAIN SUBSCRIPTION |
VOSKHOD Ekaterinburg
|
RUSSIA |
VOSKHOD
Ekaterinburg
ISD GROUP
Kiev
|
RUSSIA
UKRAINE |
Bronze
|
|
A06 Consumer Services/Business to Business
|
UBERTOYS
UBER
UBER |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Short List |
|
A07 Not-for-profit / Charity / Governemt
|
WWF #NOBUILDCHALLENGE
WWF
NGO |
WE ARE SOCIAL Paris
|
FRANCE |
WE ARE SOCIAL
Paris
|
FRANCE |
Short List |
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V.
HUMANITARIAN HELP |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY |
Short List |
|
A08 Corporate Social Responsibility (CSR) / Corporate Image
|
ADDRESS POINT - POINTING A WAY BACK HOME FOR IRELAND'S HOMELESS
AN POST
ADDRESS POINT |
WUNDERMAN THOMPSON Dublin
|
IRELAND |
JWT FOLK
Dublin
|
IRELAND |
Bronze
|
#SAYYESTOEUROPE
LUFTHANSA
LUFTHANSA |
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg
|
GERMANY |
KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
|
GERMANY |
Short List |
|
B01 Use of Ambient Media: Small Scale
|
ABBEY ROAD
VOLKSWAGEN
AUTOMOTIVE |
NORD DDB Stockholm
|
SWEDEN |
NORD DDB
Stockholm
|
SWEDEN |
Short List |
|
B03 Use of Broadcast
|
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE
CHARITY |
CLM BBDO Paris
|
FRANCE |
CLM BBDO
Paris
PROXIMITY
Paris
|
FRANCE |
Short List |
|
B04 Use of Print or Outdoor
|
MEMORIALS OF AMSTERDAM
AMSTERDAM COMITÉ 4 EN 5 MEI
AMSTERDAM COMITÉ 4 EN 5 MEI |
N=5 Amsterdam
|
THE NETHERLANDS |
N=5
Amsterdam
|
THE NETHERLANDS |
Short List |
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK |
SCHOLZ & FRIENDS Berlin
|
GERMANY |
SCHOLZ & FRIENDS
Berlin
|
GERMANY |
Gold
|
FONTS FOR FREEDOM
REPORTER WITHOUT BORDERS
INTERNATIONAL PRESS FREEDOM |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY |
Short List |
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT
XBOX ONE X ENHANCED |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
|
C01 Guerrilla Marketing & Stunts
|
CRAFT A WESTERN WHOPPER
BURGER KING
HAMBURGER |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Bronze
|
UBERTOYS
UBER
UBER |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Silver
|
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET) |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
|
GERMANY |
Short List |
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Bronze
|
|
C02 Live Shows / Concerts / Festivals
|
THE LEGENDARY TOUR
PIAS RECORDS
CHANCE |
MORTIERBRIGADE Brussels
|
BELGIUM |
MORTIERBRIGADE
Brussels
|
BELGIUM |
Short List |
|
C03 Exhibitions / Installations
|
BUDWEISER RECUP ARENA
AB INBEV
BUDWEISER |
BOOTLEG Moscow
|
RUSSIA |
BOOTLEG
Moscow
|
RUSSIA |
Short List |
THE UNKNOWN FACE
HISTORIAL DE LA GRANDE GUERRE PÉRONNE
ART INSTALLATION AND A WEBSITE |
FF PARIS
|
FRANCE |
FF PARIS
|
FRANCE |
Bronze
|
|
C04 Competitions & Promotional Games
|
ON THE RUN CHALLENGE
13ÈME RUE UNIVERSAL
13ÈME RUE UNIVERSAL |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
|
C05 Customer Retail / In-Store Experience
|
HOME FOR BOOKS
IKEA
BILLY |
STV DDB Milan
|
ITALY |
STV DDB
Milan
|
ITALY |
Short List |
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE
RETAIL SHOPS |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
|
FRANCE |
Bronze
|
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE
PERFUME |
OGILVY Paris
|
FRANCE |
OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
|
FRANCE |
Short List |
|
C06 360 integrated brand experience
|
THE E.V.A. INITIATIVE
VOLVO CARS
CARS |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
Gold
|
|
C07 Customer Acquisition & Retention
|
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON |
McCANN Tel Aviv
|
ISRAEL |
McCANN
Tel Aviv
|
ISRAEL |
Grand Prix
|
50/50
BURGER KING
PLANBASED BURGERS |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Short List |
|
D01 Touchpoint Technology & Tech-led Brand Experience
|
AI VERSUS
TV RAIN
TV RAIN SUBSCRIPTION |
VOSKHOD Ekaterinburg
|
RUSSIA |
VOSKHOD
Ekaterinburg
ISD GROUP
Kiev
|
RUSSIA
UKRAINE |
Short List |
SIGNS
GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS
SIGNS SMART TOOL |
MRM//McCANN Frankfurt
|
GERMANY |
MRM//McCANN
Frankfurt
McCANN FRANKFURT
|
GERMANY |
Bronze
|
|
D02 Use of Mobile & Devices
|
STORYSIGN
HUAWEI
HUAWEI |
FCB INFERNO London
|
UNITED KINGDOM |
FCB INFERNO
London
|
UNITED KINGDOM |
Silver
|
|
D03 Use of Social & Digital Platforms
|
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Silver
|
|
D05 New Realities & Voice Activation
|
IMMORTALS
SBERBANK
FINANCIAL SERVICES |
GOOD Moscow
|
RUSSIA |
GOOD
Moscow
|
RUSSIA |
Short List |
|
E01 Launch / Re-launch
|
50/50
BURGER KING
PLANBASED BURGERS |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Silver
|
GREEN DAWN
UBISOFT
THE DIVISION 2 |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Bronze
|
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE
PERFUME |
OGILVY Paris
|
FRANCE |
OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
|
FRANCE |
Short List |
YOUR ORANGE AD
ORANGE
LOVE DUO |
ORANGE Brussels
|
BELGIUM |
PUBLICIS BRUSSELS
|
BELGIUM |
Short List |
|
E02 Sponsorship & Brand Partnership
|
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT
XBOX ONE X ENHANCED |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Silver
|
RAGING BANNERS
VOO TELECOM
FASTEST INTERNET |
HAPPINESS BRUSSELS / AN FCB ALLIANCE
|
BELGIUM |
HAPPINESS BRUSSELS / AN FCB ALLIANCE
|
BELGIUM |
Bronze
|
CLEAR
DIAGEO
GUINNESS |
AMVBBDO London
|
UNITED KINGDOM |
AMVBBDO
London
|
UNITED KINGDOM |
Gold
|
|
F01 Integrated Campaign led by Brand Experience & Activation
|
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON |
McCANN Tel Aviv
|
ISRAEL |
McCANN
Tel Aviv
|
ISRAEL |
Short List |
THE E.V.A. INITIATIVE
VOLVO CARS
CARS |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
Short List |
|
G02 Challenger Brand
|
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE
PERFUME |
OGILVY Paris
|
FRANCE |
OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
|
FRANCE |
Bronze
|
|
G03 Single Market Campaign
|
THE NATIONAL DEBATE
LEFFE
LEFFE |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
Short List |
|
G04 Social Behaviour & Cultural Insight
|
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON |
McCANN Tel Aviv
|
ISRAEL |
McCANN
Tel Aviv
|
ISRAEL |
Gold
|
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET) |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
|
GERMANY |
Short List |
REFURBISHED TWEETS
BACK MARKET
BACK MARKET |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
|
G05 Breakthrough on a Budget
|
PUTIN TURNS ON THE RAIN
TV RAIN
TV CHANNEL |
VOSKHOD Ekaterinburg
|
RUSSIA |
VOSKHOD
Ekaterinburg
|
RUSSIA |
Bronze
|
REFURBISHED TWEETS
BACK MARKET
BACK MARKET |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |