2019 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
G02 Challenger Brand
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
Bronze
YOUR ORANGE AD
ORANGE / LOVE DUO
ORANGE Brussels BELGIUM PUBLICIS BRUSSELS
BELGIUM
G03 Single Market Campaign
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Short List
G04 Social Behaviour & Cultural Insight
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY
SWEET2ANNIE1
KIA / AUTOMOTIVE
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM
THE NETHERLANDS
THE SOCIAL MEDIA SITTER
IBIS/ACCORHOTELS SWITERLAND SA / HOTEL
IBIS/ACCOR HOTELS SWITERLAND Zurich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
STOCKHOLM INSTITUTE OF STORYTELLING
SOUNDTRAP / SOUNDTRAP FOR STORYTELLERS
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
ARBOGA BEERPACK
ARBOGA BREWERY / ARBOGA ORIGINAL
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
THE WORLD HAS CHANGED. HAVE YOU?
TELENOR / TELECOM
ACNE Stockholm SWEDEN ACNE
Stockholm
SWEDEN
THE BAPTIZER
LENOVO / LEGION
EHRENSTRAHLE Stockholm SWEDEN EHRENSTRAHLE
Stockholm
SWEDEN
FAMILIARISED
IKEA / IKEA
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
FORTE FEMME
FORTE BANK / BANKING SERVICES
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA
IKEA. NO LONGER KIDS ROOM
IKEA / IKEA GOODS FOR NO LONGER KIDS
INSTINCT Moscow RUSSIA INSTINCT
Moscow
RUSSIA
HOME FOR BOOKS
IKEA / BILLY
STV DDB Milan ITALY STV DDB
Milan
ITALY
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Gold
TELEKOM'S WORST-TARGETED CAMPAIGN EVER
MAGYAR TELEKOM / TELEKOM ELECTRONIC BEATS
MITO Budapest HUNGARY MITO
Budapest
HUNGARY
FAKE SELF-HELP BOOKS AGAINST AGE POVERTY
DEUTSCHER SPARKASSEN - UND GIROVERBAND E.V. / RETIREMENT PROVISION
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
#CRASHTAG - HOW FRIENDS SAVE FRIENDS FROM DEADLY ACCIDENTS
DEUTSCHE VERKEHRSWACHT E.V. / ROAD SAFETY
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
FONTS FOR FREEDOM
REPORTER WITHOUT BORDERS / INTERNATIONAL PRESS FREEDOM
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
CRIMINAL REVIEWS
PIPER VERLAG / BOOK RELEASE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V. / HUMANITARIAN HELP
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
EQUALICARE
VERBRAUCHERZENTRALE HAMBURG / EQUALICARE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY
Short List
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
POLLUTION D'AVRIL
SEA SHEPHERD / SEA SHEPHERD FRANCE
AZILIS Paris FRANCE AZILIS
Paris
FRANCE
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND SUPERSON
Helsinki
FINLAND
BLOOD TATTOO
FINNISH RED CROSS BLOOD SERVICE / BLOOD DONATION
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
OFFLINE GAMERS
STOFA / THE WIFI SCANNER
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
SORRY IS A START
CREATIVE BELGIUM / CREATIVE BELGIUM
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
G05 Breakthrough on a Budget
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY
ECSTASY, A SMELLY BUSINESS
OPENBAAR MINISTERIE / PUBLIC AWARENESS
ROORDA RECLAMEBUREAU Amsterdam THE NETHERLANDS ROORDA RECLAMEBUREAU
Amsterdam
THE NETHERLANDS
MCHIVE
MCDONALD'S / FAST FOOD RESTAURANT
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
THE WORLD'S MOST CLAUSTROPHOBIC CINEMA
GÖTEBORG FILM FESTIVAL / FILM FESTIVAL
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN
PUTIN TURNS ON THE RAIN
TV RAIN / TV CHANNEL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
Bronze
FAKE SELF-HELP BOOKS AGAINST AGE POVERTY
DEUTSCHER SPARKASSEN - UND GIROVERBAND E.V. / RETIREMENT PROVISION
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND SUPERSON
Helsinki
FINLAND
BABY IN RED
DOCTORS WITHOUT BORDERS / MEASLES VACCINE
THE UNICORN Copenhagen DENMARK THE UNICORN
Copenhagen
DENMARK