Title | THE DIVISION 2 - ECHO |
Brand | UBISOFT |
Product/Service | THE DIVISION 2 - ECHO GAME |
Category |
E02. Innovative Use of Technology |
Entrant
|
MAKEMEPULSE Paris, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Production
|
MAKEMEPULSE Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB |
Executive Creative Director |
Jenna Haugmard |
DDB |
Art Director |
Jean Weessa |
DDB |
Art Director |
Louise Ansa |
makemepulse |
Creative Director |
Julien Kosowski |
DDB |
Copywriter |
Geoffroy Sardin |
Ubisoft |
Advertiser Supervisor |
Guillaume Carmona |
Ubisoft |
Advertiser Supervisor |
Cedrick Delmas |
Ubisoft |
Advertiser Supervisor |
Sébastien Ratto |
Ubisoft |
Advertiser Supervisor |
Alexandre Guenounou |
Ubisoft |
Advertiser Supervisor |
Nicolas Rajabaly |
makemepulse |
Producer |
Julien Rault |
makemepulse |
Head of Production |
Marie-Elise Archambaud |
DDB |
Agency Supervisor |
Quentin Grimal |
DDB |
Agency Supervisor |
Carole Gourevitch |
DDB |
Agency Supervisor |
Gregory Bruneau |
makemepulse |
Producer |
Christophe Massolin |
makemepulse |
Lead Developer |
Describe the creative idea
To immerse players in this post apocalyptic world, we developed a chatbot on messenger, using geo-localisation, and native AR Technology.
We Called it ECHO. 50 A.R Stories linked to site-specific locations such as restaurants, schools or banks. Each story let you be the witness of what could have happened in your neighbourhood if The Division 2 events became true
Describe the execution
We developed a chatbot on messenger, using geo-localization, and native AR Technology built-in Facebook Camera. We wrote, recorded dialogues with 10 actors and made AR scenes of 50 stories taking places in locations who exists in every city : Banks, schools, pet store, churches, stores, etc. By using a webview who loaded a map, players were able to navigate to the nearest locations and play AR Stories in their neighbourhood. Discovering Echos unlocked rewards that players were able to use in-game to ensure their survival.