Grand Prix

Demo Film

Presentation Image

Category E01. New Realities & Voice Activation
Entrant VIRTUE Copenhagen, DENMARK
Idea Creation VIRTUE Copenhagen, DENMARK
Production VIRTUE Copenhagen, DENMARK
Additional Company CARLINGS Stockholm, SWEDEN
Name Company Position
Morten Grubak VIRTUE Executive Creative Director
Joachim Ulrich VIRTUE Copywriter
Emil Kjems VIRTUE Art Director
Emil Kjems VIRTUE Art Director
Dimitri Werner de Paiva VIRTUE Art Director
Berglind Stefánsdóttir VIRTUE Project Director
Asbjørn Munk VIRTUE Producer
Kirstine Kollerup VIRTUE Post Production
Sahand Porkar VIRTUE creative technologist
Max Siegal VIRTUE Editor
Emil Fogh VITRUE Cameraman
Tao Thomsen VIRTUE Copywriter
Monika Prokop VIRTUE Strategist

Describe the creative idea

FROM A DECADE TOO LATE — TO A DECADE AHEAD. Our creative springboard became the vision of taking the webshop from being 10 years behind, to be 10 years ahead of its time. We crossed that idea with a fashion industry that is under severe criticism for its pollution, and where clothing waste has never been more extensive. This became the cornerstone of the world's first digital clothing collection with zero% negative environmental impact. The collection consists of virtual clothes that today’s 18-25-year-olds can wear on social media in order to showcase their fashion creativity without harming our planet.

Describe the execution

PROCESS AND STYLE ELEMENTS: Via mobile photo meta-data, a virtual tailor adjusts the clothes in the 3D program Marvelous Designer, where digital clothing design is created in the same way as real clothes. And because it is digital, there is an infinite number of pieces available once a piece has been created. This means an infinite clothing collection, whose production has had zero% negative impact on the environment. The electricity was produced with green energy, and all income went directly to TIMELINE: The virtual collection was available from mid-November to mid-December SCALE: Because it is digital, there is an infinite number of pieces available once a piece has been created.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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