Title	GIGATV SNEAKY PREVIEW
Brand	VODAFONE
Product/Service	VODAFONE GIGATV
Category	B01. UX & Journey Design
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
Production	SUXEEDO Berlin, GERMANY

Name	Company	Position
Jens Pfau	Jung von Matt	Executive Creative Director
Robert Andersen	Jung von Matt	Executive Creative Director
Alexander Norvilas	Jung von Matt	Creative Director
Henning Müller-Dannhausen	Jung von Matt	Creative Director
Lars Wippermann	Jung von Matt	Copywriter
René Requardt	Jung von Matt	Client Service Director
Meral Senne	Jung von Matt	Senior Projectmanager

Describe the creative idea

People spend 16 minutes on deciding what to watch on either streaming services or linear television. That is a lot of time they don’t actually spend an entertainment itself. Vodafone GigaTV has a cross-platform search- and recommendation function that saves users exactly this time by recommending them entertainment based on their daily watching behavior. To proof GigaTVs advantages to non-users we made the feature experienceable in Googles search bar which does pretty much the same job as GigaTVs recommendation-engine and make our ad experience already to the user experience of GigaTV.

Describe the execution

To get into Googles Search bar we analyzed the monthly trending keywords regarding entertainment and then infused Googles auto suggestion algorithm with the proper GigaTV answers. With our customers help and search-engine-optimization we were able to make GigaTVs entertainment suggestions visible to everybody searching Google for entertainment. And making our ad experience the user experience. Keywords like “beste filme”, “Stranger Things” and “serien auf” led users to their awaited answer – but recommended by Vodafone GigaTV. Just like the actual GigaTV Box would do. But not only this. Users were also directly led to our product page and saw what they just experienced.