| Title | NEMUS FUTURUM |
| Brand | METSÄ GROUP |
| Product/Service | METSÄ GROUP / SUSTAINABLE FORESTRY |
| Category |
E03. Technological Achievement in Digital Craft |
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Entrant
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MKTG Helsinki, FINLAND
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Idea Creation
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MKTG Helsinki, FINLAND
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Idea Creation 2
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GREAT APES Helsinki, FINLAND
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Production
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GREAT APES Helsinki, FINLAND
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Credits
| Anni Silamo |
MKTG Finland |
Senior Account Director |
| Laura Mutka |
MKTG Finland |
Producer |
| Julius Meriläinen |
MKTG Finland |
Senior Designer |
| Markku Kirves |
Isobar Finland |
Head of Video |
| Valtteri Santala |
Great Apes / HiQ |
Producer, Account Director |
| Niko Sipilä |
Great Apes / HiQ |
Creative Director |
| Constantin Freche |
Great Apes / HiQ |
Lead Designer |
| Mikko Saario |
Great Apes / HiQ |
Lead Developer |
| Mirnes Selimovic |
Great Apes / HiQ |
Developer |
| Johanna Tyrkkö |
Great Apes / HiQ |
Designer, Illustrator |
| Mikko Lahti |
Fake Graphics |
3D Designer |
Describe the creative idea
The core idea was to utilize the large Kirkniemi estate owned by Metsä Group - which also functions partly as a standard commercial forest area - to educate EU regulators, Metsä Group stakeholders and the media about sustainable forestry, carbon storage and effects on climate change. Around these goals we designed and built an interactive tour through the forest which became "Nemus Futurum"
Nemus Futurum is Metsä Group’s interactive and comprehensive visitor experience showcasing sustainable forest management and the Finnish forests in a completely new way through cutting edge technology used at an actual location.
At Nemus Futurum guests are guided through sustainable Finnish forest management, sustainable use of forests, forest nature and bioproducts. Visitors will also experience how sustainable forest management has an effect on the climate and forest biodiversity.
Describe the execution
At Nemus Futurum visitors are guided through all significant stages of an 80-year forest cycle. All visitors are provided a tablet with a bespoke app installed at the beginning of the tour that helps contextualize both the environment and support the narration of the tour guides.
The app uses various methods such as GPS tracking and Augmented Reality to provide a curated digital experience in the awe-inspiring forest setting of Nemus Futurum.
Technology of Nemus Futurum
The Nemus Futurum visitor app is completely contextual in relation to the multiple locations (stages of sustainable forestry) the tour features. This required that the app was designed as an extension of the tour guide and restricting more free-form use.
While at the tour the app uses GPS tracking to initiate content. When people are moving from one destination to another the app locks all content into a sort of ‘transit mode’. When the GPS location of device is within a certain radius it unlocks the content for the aforementioned location.
Augmented reality was used to showcase both the passage of time within the forest cycle as well as things unseen to the naked eye such as CO2.
We used custom markers to launch the AR experience to give us full control on placement of objects. Every AR scene used was optimized for contrast, legibility etc. to withstand the changing outdoor weather conditions. We also optimized the experiences using shaders and particle animations for more complex time-lapses, featuring a fairly complicated trees. This would not have been possible with the performance capabilities of the traditional 3D models.
For more details on production visit: www.metsanemusfuturum.com