Title | VOICELESS WOMEN |
Brand | NEW LIVES + 10 NGO'S |
Product/Service | INFORMATIVE CAMPAIGN |
Category |
G04. Social Behaviour & Cultural Insight |
Entrant
|
UITCH ISCRATCH Copenhagen, DENMARK
|
Idea Creation
|
NO SLEEP Copenhagen, DENMARK
|
Production
|
UITCH ISCRATCH Copenhagen, DENMARK
|
Credits
Martin Nørgaard Furze |
No Sleep |
Executive Creative Director |
Jacob Salling |
Uitch Iscratch |
Executive Creative Producer |
Kate Kagawa |
Uitch Iscratch |
Producer |
Martin Nørgaard Furze |
Uitch Iscratch / No Sleep |
Director |
Oliver Raben |
Uitch Iscratch |
Production Manager |
Mette Carla Albrechtsen |
Uitch Iscratch |
Director |
Jacob Møller |
Art Official Agency |
DOP Lighting Cameraman |
Jens Høll |
Uitch Iscratch |
Editor |
Andreas Krogh Rasmussen |
Uitch Iscratch |
Editor |
Hanibal Lang |
BaconX |
Color Grading |
Simun Mohr |
Simun Mohr |
Sound Engineer |
Nis Nørgaard |
Thirty Sounds Good |
Sound Engineer |
Emilia jasmin |
Freelance |
Voice Over Talent |
Freja-Ulla Krebz |
Freelance |
Production Designer |
Camilla Ploug |
No Sleep |
Creative / Copy |
Camilla Ploug |
No Sleep |
Creative / Copy |
Esben Valløe |
M€RCY |
Music Producer |
Tim Panduro |
M€RCY |
Music Producer |
Martin Nørgaard Furze |
No Sleep |
Executive Creative Director |
Why is this work relevant for Direct?
Voiceless Women's goal is to expose the fact that clients are either unaware of or blatently ignoring that they are essentially engaging in and supporting slavery and contributing to the dehumanisation of women in general.
We teamed up with 11 european countries, all united for one common cause:
End human trafficking and forced prostitution by spreading the message like never before.
The campaign was created to put pressure on UN governments to be more aware of the signs of trafficking in it's societies.
Background
Voiceless Women is a film released on18th november 2018 on the EU International Anti-trafficking day with the aim of igniting a debate about the male sense of entitlement to degrade and objectify female sex workers.
Human trafficking is as a lucrative criminal industry and the numbers of girls and women who are forced into sex work is increasing.
On the dark web, closed prostitution forums flourish, and men share reviews of sexual encounters with trafficked women- with no legal repercussion.
These women have no real chance to speak up about their situation as they are being kept as modern day slaves.
Describe the creative idea (30% of vote)
Voiceless Women's goal is to expose the fact that clients are either unaware of or blatently ignoring that they are essentially engaging in and supporting slavery and contributing to dehumanising women in general.
We wanted to be a mouthpiece for these women, trapped in slave like situations the only way anyone could hear them- Through the reviews of their abusers.
The women are depicted as sex workers while lip-syncing to authentic male clients sex-forum reviews of female sex workers.
The films monologues are real and taken from the dark web prostitution forums where men specifically can review and share their warnings and ratings of trafficked women.
Describe the strategy (20% of vote)
We went undercover on the dark web and was admitted into a closed prostitution ring forum, where we extracted hundreds of reviews and the names of its authors,
then had actors and real sex workers lip-sync them un-edited in a very explicit film.
Exposing both words and usernames of each reviewer for the world to see.
In the film the audience get an unfiltered perspective of how the women in the darker part of the sex industry are viewed and what they have to deal with, thereby forcing you to react, either by opinion or direct act.
Describe the execution (20% of vote)
The campaign was shared on social media all over Europe as well as collaborative media channels and press releases.
Voiceless Women was made pro bono by everyone involved, in order for all 11 European NGO's behind the campaign could use it to create awareness around the topic of sex trafficking all over Europe for free. This is quite a unique thing because a collective of NGO’s rarely work together, let alone join forces for a campaign of this magnitude.
And because such a collaboration was able to take place, the message stood much stronger and the reach was that much broader.
List the results (30% of vote)
Less than two weeks after launch of the campaign the unthinkable happened, anonymous tips started to come in to the NGOs about houses where trafficked women were held as working sex slaves.
This led to police raiding two houses and four women have been saved and are now back home and have begun educations, and a new life.
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
On the dark web, closed prostitution forums flourish, and men share reviews of sexual encounters with trafficked women- with no legal repercussion.
These women have no real chance to speak up about their situation as they are being kept as modern day slaves.
We wanted to be a mouthpiece for these women, trapped in slave like situations the only way anyone could hear them- Through the reviews of their abusers.
The campaign was created to put pressure on UN governments to be more aware of the signs of trafficking in it's societies.