|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Creative Effectiveness
|
BLACK SUPERMARKET
CARREFOUR
CARREFOUR |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Creative Effectiveness
|
|
A02 Creative Effectiveness for Good
|
SAVE OUR SPECIES
LACOSTE
LACOSTE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
|
A04 Collaborative Creative Effectiveness
|
BLACK SUPERMARKET
CARREFOUR
CARREFOUR |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Creative Effectiveness
|
|
B01 Local Brand
|
BLOCK WISH
HOK-ELANTO
ALEPA |
HOK-ELANTO Helsinki
|
FINLAND |
SOK MEDIA
Helsinki
HOK-ELANTO
Helsinki
|
FINLAND |
Short List |
|
B02 Challenger Brand
|
BLOODNORMAL
ESSITY
BODYFORM/LIBRESSE |
AMVBBDO London
|
UNITED KINGDOM |
AMVBBDO
London
|
UNITED KINGDOM |
Grand Prix
|
|
B04 Social Behaviour & Cultural Insight
|
LAND OF FREE PRESS
HELSINGIN SANOMAT
NEWSPAPER |
HELSINGIN SANOMAT Helsinki
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
Short List |