Title | FREESTYLER: THE REBIRTH |
Brand | TELENET |
Product/Service | YUGO |
Category |
B06. Consumer Services/Business to Business |
Entrant
|
TBWA\BELGIUM Brussels, BELGIUM
|
Idea Creation
|
TBWA\BELGIUM Brussels, BELGIUM
|
Media Placement
|
PHD MEDIA Brussels, BELGIUM
|
PR
|
OONA BENELUX Antwerp, BELGIUM
|
Production
|
BOZON CONTENT Antwerpen, BELGIUM
|
Credits
Geert Verdonck |
TBWA\Belgium |
Creative Director |
Jan Macken |
TBWA\Belgium |
Executive Creative Director |
Thomas Driesen |
TBWA\Belgium |
Copywriter |
David Maertens |
TBWA\Belgium |
Art Director |
Bert Denis |
TBWA\Belgium |
Chief Strategy Officer |
Stephanie Vercuysse |
TBWA\Belgium |
Strategic Director |
Pauline Kinet |
TBWA\Belgium |
Strategic Planner |
Janne Scheepmans |
TBWA\Belgium |
Strategic Planner |
Audrey Dahmen |
TBWA\Belgium |
Integrated Communications Planner |
Steve Brown |
TBWA\Belgium |
Creative Coach |
Isabel Broes |
TBWA\Belgium |
Client Services Director |
Charlotte Lindemans |
TBWA\Belgium |
Account Director |
Aubry Crock |
TBWA\Belgium |
Account Manager |
Soraya Hellera |
TBWA\Belgium |
Account Manager |
Lauren Vandendriessche |
TBWA\Belgium |
Account Executive |
Christophe Liekens |
TBWA\Belgium |
Graphic Designer |
Vincent De Boeck |
TBWA\Belgium |
Motion Designer |
Elke Broothaers |
TBWA\Belgium |
Motion Design |
Frederik Severijns |
TBWA\Belgium |
Lead UI Design |
Yannick Van Der Goten |
TBWA\Belgium |
Front-end Developer |
Max Van der Beken |
TBWA\Belgium |
Project Manager |
Ken Kools |
TBWA\Belgium |
Digital Process Manager |
Ann Vanminsel |
TBWA\Belgium |
Online Copywriter |
Charlotte Mulders |
TBWA\Belgium |
Digital Creative |
Nigel Ooms |
TBWA\Belgium |
Online copywriter |
Mieke Vandewalle |
MAKE |
Head of AV production |
Lore Desmet |
MAKE |
TV Producer |
Enzo Piccinato |
MAKE |
Online Editor |
Greet Van Thillo |
MAKE |
Post-producer |
Jan Pollet |
MAKE |
Sound |
Gert Van Berckelaer |
MAKE |
Offline Editor |
Laurent Dillen |
BOZON |
Executive Producer |
Joop Haesen |
BOZON |
Producer |
Nadia Marquard Otzen |
BOZON |
Director |
Magnus Nordenhof Jønck |
BOZON |
DOP |
Helena Overlaet-Michiels |
Freelancer |
Online Editor |
Stijn Van Assche |
Freelancer |
Online Editor |
Marc Decoster |
Freelancer |
Online Editor |
Kene Illegems |
Freelancer |
Colourgrading |
Joost Van Kerckhove |
Freelancer |
Colourgrading |
Write a short summary of what happens in the film
The video is a remake of the iconic Freestyler music video from Bomfunc MC’s that hit number 1 in many European countries by the end of 1999. In the original version a rasta boy is controlling his environment by using his MiniDisc-player. While walking around in the subway station the viewer sees dancers, the band members and many references to culture around the year 2000.
20 years later we remade the video using the exact same storyline, with the same band members and the original song. Only we changed the main character by a rasta girl and stuffed the video with cultural references for the viewer to discover. Easter eggs referring to fashion, art, series, memes and more.
Cultural / Context information for the jury
Knowing nostalgia is picked up easily by the millennial target audience that’s almost impossible to reach, Telenet remade their favorite video that was the soundtrack of their youth and added some extras to discover. Freestyler is a tune that directly taps into the heart of Belgian millennials and the story of the video is iconic. It was a nr 1 hit in Europe by the end of 1999.
The many easter eggs in the film referred to different fields of interest of the audience. Fashion, art, series, memes, etc. This way we made sure the video would be picked up by different influencers, blogs and online media, reaching as much people as possible.
The video was placed on YouTube only and was not spread by mainstream media.