UBISOFT RAINBOW SIX SIEGE - THE CEMETERY
Title | UBISOFT RAINBOW SIX SIEGE - THE CEMETERY |
Brand | UBISOFT |
Product/Service | VIDEOGAMES |
Category |
B05. Media / Entertainment |
Entrant
|
CLM BBDO Paris, FRANCE
|
Idea Creation
|
CLM BBDO Paris, FRANCE
|
Idea Creation 2
|
PROXIMITY Paris, FRANCE
|
Production
|
HENRY Paris, FRANCE
|
Production 2
|
MJZ UK London, UNITED KINGDOM
|
Production 3
|
JUICE FILMS SA Cape Town, SOUTH AFRICA
|
Production 4
|
MATHEMATIC Paris, FRANCE
|
Production 5
|
KOUZ PRODUCTION Paris, FRANCE
|
Credits
Benjamin Dessagne |
CLM BBDO |
Executive Creative Director |
Stéphane Santana |
CLM BBDO |
Executive Creative Director |
Linnéa Kavsjo |
CLM BBDO |
Copywriter |
Clément Payen |
CLM BBDO |
Art Director |
Damien Veillet |
CLM BBDO |
Copywriter |
Nicolas Carlotti |
CLM BBDO |
Account Director |
Audrey Brahic |
CLM BBDO |
Account Manager |
Anaïs Courbez |
CLM BBDO |
Account Manager |
Geoffroy Sardin |
Ubisoft |
Sales & Marketing President |
Guillaume Carmona |
Ubisoft |
Marketing Vice President |
Lionel Hiller |
Ubisoft |
Marketing Vice President |
Cedrick Delmas |
Ubisoft |
Marketing Director Senior |
Jeremy Somville |
Ubisoft |
Brand Manager |
Emeric Fouque |
Ubisoft |
Brand Manager |
Clement Neel |
Ubisoft |
Brand Manager |
Emmanuel Devezeaux De Rancougne |
Proximity Paris |
Vice-president |
Nicolas Orsoni |
Proximity Paris |
Planner |
Lauren Weber |
CLM BBDO |
Head of PR |
Julien Sanson |
CLM BBDO |
Head of Production |
Jean-Luc Bergeron |
Henry |
Producer |
Yannick Dupas |
Henry |
Production Manager |
Henri Hobson |
Henry |
Director |
Bruno Porret |
Henry |
Sound Engineer |
Sylvain Pierre |
Henry |
Sound Designer |
Marine Sellem |
Henry |
Music Supervisor |
Maxime Hervé |
Superpitch |
Additionnal Arrangement |
Write a short summary of what happens in the film
In Ubisoft's new ad for Rainbow Six Siege the viewer witnesses a man recalling all of his previous deaths and gets a glimpse of the action behind them. The story plunges you deep into the psyche of a man - the player - before launching the game. It starts out on a quiet emotional moment with (what we think is) a mourning man in a cemetery. But it won’t take long until we’re drawn into the man’s story and we understand that, in fact, he is the one who died… and not just once. It’s his names on all the gravestones. After reflecting on his mistakes, he then meets up with his Rainbow 6 teammates and launches into the action with a dynamic breaching sequence. The spot finishes with the poignant message: “Every life is a lesson”.
Cultural / Context information for the jury
This is a deeply human story. Its relatable thematic core, reminding us how we can only move forward in the game—and in life itself—if we’re truly willing to learn from our past mistakes. Our mistakes are what makes us who we are, and they ultimately give us the skills to prosper and grow. Our hero is forging his emotional strength by revisiting all of his past failures, but instead of merely mourning them, he’s analysing them in order to avoid his previous pitfalls, and triumph over them with improved tactics. This intensely relatable theme gives us a great context to build from. This film is a testament to the passion and determination of the gamers who don’t give up, but instead work hard to achieve victory and become better versions of themselves.