Title | SWITCH TO BAZARCHIC |
Brand | BAZARCHIC |
Product/Service | INTERNET SHOPPING |
Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
BAZARCHIC Gennevilliers, FRANCE
|
Idea Creation
|
CHANGE Paris, FRANCE
|
Production
|
SOVAGE Paris, FRANCE
|
Credits
Patrick Mercier |
Change |
President |
Xavier Beauregard |
Change |
Executive Creative Director |
Thomas Martinet |
Change |
Art Director |
Benjamin Cuzin |
Change |
Copywriter |
Nicolas Gilliot |
Change |
Agency Producer |
Adina Gill |
Change |
Agency Producer |
Domitille Richard |
Change |
Account Director |
Alain Fernandes |
Change |
Account Manager |
Franck Annese |
Sovage |
Executive Producer |
Julian Nodolwsky |
Sovage |
Director |
Nico Poulsson |
Sovage |
Director Of Photography |
Louise Morand |
Sovage |
Production Manager |
Write a short summary of what happens in the film
Hapless masked robbers find they’re late to the heist party in this droll spot from Paris agency Change. In a bid to set itself apart from other shopping platforms, the French e-commerce company BazarChic has released an amusing campaign with the message that independent thinking is the way forward.
Directed by Julian Nodolwsky, through Sovage, with the slick cinematic feel of a crime caper, the spot sees three armed gangs in various masks simultaneously converge on the same bank and get their pantalons in a bunch trying to work out who’s holding up who.
This affords a bank worker the chance to engage in a nice bit of Gallic shrugging.
Cultural / Context information for the jury
In France, the online private sales market is being tricked by a giant: Veepee and its 12 million customers. But how can you imagine doing the best business when you're all on it at the same place and at the same time?
Change agency therefore created an advertising film featuring 3 gangs, evoking online shopping enthusiasts, simultaneously robbing the same bank.
Carried away by this Hollywood blockbuster-like comedy, the audience can only agree with the observation: we never win by doing what everyone else does. And to get on the right side of private sales, they just have to download the Bazarchic application.