| Title | MAGIC LIGHT |
| Brand | SPAREBANK1 NORD-NORGE |
| Product/Service | LOCAL BANK |
| Category |
A06. Consumer Services/Business to Business |
|
Entrant
|
CREUNA Oslo, NORWAY
|
|
Idea Creation
|
CREUNA Oslo, NORWAY
|
|
Production
|
MOTION BLUR Oslo, NORWAY
|
Credits
| Petter Andersen |
Creuna |
Creative Director |
| Anders Asheim |
Creuna |
Creative Director |
| Atle Skageng |
Creuna |
Account Director |
| Una Solbakken Grosch |
Creuna |
Project Manager |
| Kavar Singh |
Motion Blur |
Film Director |
| Niels Windfeldt |
Motion Blur |
Film Director |
| Henrik Pdersen |
Motion Blur |
Editor |
| Cille Silverwood |
Silverwood |
Producer |
| Espen Horn |
Motion Blur |
Executive Producer |
Write a short summary of what happens in the film
According to a well-known Japanese legend, children conceived under the Northern Lights are destined to become beautiful, intelligent and successful.
Based on this legend, the film takes us on a fantastic journey showing the bright future for a Japanese baby who has been conceived under the Northern Lights.
After seeing little Hiro’s conquest of the world, we end up in a local community in Northern Norway where the local people go to bed – as usual with the northern light just outside their bedroom window.
Just about time for their local bank, SpareBank 1 Nord-Norge, to tell them that the future is bright!
Cultural / Context information for the jury
SpareBanken 1 Nord-Norge is a regional bank with a rather small target group (less than 500k living in an area that covers 20% of France).
According to a well know Japanese legend about the Northern Lights we created a film aiming to engage people in the region – all living with the northern lights just outside their bedroom window.
The Northern Lights stretch along the coast of Northern Norway (Nord-Norge) from Lofoten towards the northernmost point – Nordkapp. This means that the area covered by the local bank SpareBank1 Nord-Norge is perfectly suited for observing this phenomenon, and here it is more Northern Lights than any other place on the earth.
Since the target group is quite small, we established great reach and created a conversation that covered a large majority of the adult target group just by using Facebook and local cinemas.