Title	DZE_GEORGIAN PROJECT
Brand	AMERICAN FRIENDS OF GEORGIA
Product/Service	DZEGVI SHELTER
Category	D01. Screens & Events
Entrant	WINDFOR'S Tbilisi, GEORGIA
Idea Creation	WINDFOR'S Tbilisi, GEORGIA
PR	WINDFOR'S Tbilisi, GEORGIA
Production	WINDFOR'S Tbilisi, GEORGIA

Name	Company	Position
Nino Gordeladze	Windfor's	Executive Creative Director
Mari Sukhishvili	Windfor's	Art Director
Teona Skertki Shelia	Windfor's	Art Director
Irina Sakvarelidze	Windfor's	Copywriter
Beqa Meparishvili	Windfor's	Executive Creative Director
Inga Svanidze	Windfor's	Account Manager
Masho Nartkoshvili	Windfor's	Graphic Designer
Vato Kavtaradze	Windfor's	Chief Creative Officer
Tamar Tsintsadze	Windfor's	Account Director

Write a short summary of what happens in the film

This video was originally released in 2 parts the first part was released as a part of promotional campaign of a pseudo fashion brand - Dze_Georgian Project, a week before the Mercedes Benz Fashion Week Tbilisi - the most anticipated fashion event in Georgia. The full version including the revelation was premiered at the fashion week and posted online, revealing the full picture: "Dze" stands for "Dzegvi Shelter" and the models are the residents of the shelter, wearing their own clothes.

Cultural / Context information for the jury

The national pride is one of the main features of Georgian people. As the success of the famous Georgian designer Demna Gvasalia (creative head of Balenciaga & founder of Vetmants) grows, the whole nation focuses on the style of these brands - the Street / 90s Style. But fashion trends come and go while importance of the Charity is always relevant. As a result of the campaign, fashionistas - the wealthiest and the most influential crowd realized that old, worn out clothes (the originals from 90s) are the only fashion choice that the residents of Dzegvi shelter have.