CINDERELLA

Bronze eurobest Award Campaign
ClientVAUXHALL
1 of 2 Campaign
Category B03. Durable Consumer Goods including Automotive
TitleCINDERELLA
Product/ServiceOPEL ASTRA
Entrant MRM//McCANN MADRID, SPAIN
Idea Creation MRM//McCANN MADRID, SPAIN
Idea Creation 2 MCCANN MILTON KEYNES, UNITED KINGDOM
Production VETOR ZERO / LOBO São Paulo, BRAZIL
Production 2 MACH STUDIO Madrid, SPAIN
Production 3 COFFEE AND TV London, UNITED KINGDOM
Production 4 GLOBAL RADIO London, UNITED KINGDOM
Credits
Name Company Position
ADRIAN BOTAN McCann Worldwide Creative President
MIGUEL BEMFICA MRM//McCann Madrid Chief Creative Officer
VINCE MCSWEENEY McCann Milton Keynes Chief Creative Officer
EDUARDO BATTISTON MRM//McCann Madrid Executive Creative Director
RAFAEL MERINO MRM//McCann Madrid Head of art
NICK COOPER McCann Milton Keynes Executive Creative Director
CHRIS ROBERTSON McCann Birmingham Executive Creative Director
ALBERTO ESPEJA MRM//McCann Madrid Senior Copywrtiter
JOE IVORY McCann Birmingham Senior Copywriter
JAMIE BUCKINGHAM McCann Brimingham Senior Art Director
PABLO CAMARERO MRM//McCann Madrid Art Director
GABRIEL NOBREGA Vetor Zero / LOBO Director
LEE PEFFER Vetor Zero / LOBO Animation Director
FELIPE JORNADA Vetor Zero / LOBO Art Director
LUCAS ANDRES BARRETO Vetor Zero / LOBO Director Of Photography
FREDERYCO MARTINS Vetor Zero / LOBO Modeling
BRUNO SABER Vetor Zero/ LOBO Modeling
DANIEL BAHIA Vetor Zero / LOBO 3D Animation
JEROME SARAVÁ Vetor Zero / LOBO Animation Supervisor
LEO CARDAVAL Veros Zero / LOBO Rigging Supervisor
HENRIQUE RIBEIRO Vetor Zero / LOBO Rigging
LEE PEFFER Vetor Zero / LOBO Stop Motion Animation
JUSTIN SANDERS Global Radio Producer
DAVE BUSH Global Radio Editor

Write a short summary of what happens in the film

Our films are very different versions of the classic fairy tales, Cinderella, Jack & The Beanstalk and The Ugly Duckling. They’re different because they tell the story backwards. In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond. It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard…

Cultural / Context information for the jury

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