| Title | UGLY DUCKLING |
| Brand | VAUXHALL |
| Product/Service | OPEL ASTRA |
| Category |
B03. Durable Consumer Goods including Automotive |
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Entrant
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MRM//McCANN MADRID, SPAIN
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Idea Creation
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MRM//McCANN MADRID, SPAIN
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Idea Creation 2
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MCCANN MILTON KEYNES, UNITED KINGDOM
|
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Production
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VETOR ZERO / LOBO São Paulo, BRAZIL
|
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Production 2
|
MACH STUDIO Madrid, SPAIN
|
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Production 3
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COFFEE AND TV London, UNITED KINGDOM
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Production 4
|
GLOBAL RADIO London, UNITED KINGDOM
|
Credits
| ADRIAN BOTAN |
McCann Worldwide |
Creative President |
| MIGUEL BEMFICA |
MRM//McCann Madrid |
Chief Creative Officer |
| VINCE MCSWEENEY |
McCann Milton Keynes |
Chief Creative Officer |
| EDUARDO BATTISTON |
MRM//McCann Madrid |
Executive Creative Director |
| RAFAEL MERINO |
MRM//McCann Madrid |
Head os art |
| NICK COOPER |
McCann Milton Keynes |
Executive Creative Director |
| CHRIS ROBERTSON |
McCann Birmingham |
Executive Creative Director |
| ALBERTO ESPEJA |
MRM//McCann Madrid |
Senior Copywrtiter |
| JOE IVORY |
McCann Birmingham |
Senior Copywriter |
| JAMIE BUCKINGHAM |
McCann Brimingham |
Senior Art Director |
| PABLO CAMARERO |
MRM//McCann Madrid |
Art Director |
| RAFAEL MERINO |
Mach Studio |
Director |
| VICTOR LLORENTE |
Mach Studio |
Director |
| RAFAEL MERINO |
Mach Studio |
Art Director |
| VICTOR LLORENTE |
Mach Studio |
Technical Director |
| PABLO CAMARERO |
Mach Studio |
Art Director |
| ALVARO REBOLLO |
Mach Studio |
Vfx Director |
| BEATRIZ ORELLANA |
Mach Studio |
Modelling & Look Dev |
| JOSE ANTONIO MARTIN |
Mach Studio |
Rigger |
| CHRISTIAN DAN |
Mach Studio |
Animator |
| JUSTIN SANDERS |
Global Radio |
Producer |
| DAVE BUSH |
Global Radio |
Editor |
Write a short summary of what happens in the film
Our films are very different versions of the classic fairy tales, Cinderella, Jack & The Beanstalk and The Ugly Duckling. They’re different because they tell the story backwards.
In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.
It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard…
Cultural / Context information for the jury
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