Title | CLEAR |
Brand | DIAGEO |
Product/Service | GUINNESS |
Category |
G03. Single Market Campaign |
Entrant
|
AMVBBDO London, UNITED KINGDOM
|
Idea Creation
|
AMVBBDO London, UNITED KINGDOM
|
Media Placement
|
CARAT London, UNITED KINGDOM
|
Production
|
MJZ UK London, UNITED KINGDOM
|
Production 2
|
WHITEHOUSE POST London, UNITED KINGDOM
|
Production 3
|
STRING AND TINS London, UNITED KINGDOM
|
Production 4
|
THE MILL London, UNITED KINGDOM
|
Credits
Paul Brazier |
AMVBBDO |
Chief Creative Officer |
Alex Grieve |
AMVBBDO |
Executive Creative Director |
Nicholas Hulley |
AMVBBDO |
Creative Director |
Nadja Lossgott |
AMVBBDO |
Creative Director |
Tim Riley |
AMVBBDO |
Creative Director |
Miles Nathan |
AMVBBDO |
Produceer |
Tom Kuntz |
MJZ |
Director |
Sara Nouman |
MJZ |
Producer |
Russel Icke |
Whitehouse Post |
Editor |
Joe Wilkinson |
String and Tins |
Sound Engineer |
Write a short summary of what happens in the film
These film formed part of the Guinness 2019 campaign for Responsible Drinking.
We rebranded ordinary tap water as an exciting new drink.
Guinness Clear.
We advertised it just like a beer - with all the high production values you’d expect
from a beer ad.
Our film parodied the clichés of Guinness advertising.
How to pour the perfect pint. The unique taste. Product variants, etc.
Cultural / Context information for the jury
Alcohol misuse is the biggest risk factor for death, ill-health and disability among 15-49 year-olds in the UK. Almost 30% of all British drinkers binge drink on heavy nights.
Guinness Clear is a responsible drinking campaign trying to drive real behaviour change.
Please tell us how you designed / adapted your campaign for the single country / region / market where it aired.
We launched the campaign during the Six Nations Rugby Tournament ( also known as the Guinness Six Nations for sponsorship reasons) is an annual international rugby union competition between the teams of England, France, Ireland, Italy, Scotland, and Wales.
The campaign launched in UK & Eire