Title	#TIMETO - WHERE DO YOU DRAW THE LINE
Brand	THE ADVERTISING ASSOCIATION / NABS / WACL
Product/Service	#TIME TO CAMPAIGN
Category	B08. Corporate Social Responsibility (CSR) / Corporate Image
Entrant	LUCKY GENERALS London, UNITED KINGDOM
Idea Creation	LUCKY GENERALS London, UNITED KINGDOM
Production	ANOTHER FILM COMPANY London, UNITED KINGDOM

Name	Company	Position
Lucky Generals Lucky Generals	Lucky Generals	Lucky Generals

Write a short summary of what happens in the film

Our industry has a problem. 26% of advertising and marketing professionals have experienced sexual harassment at work. The #TimeTo initiative was created to put an end to this behaviour. Right now, people tend to think of sexual harassment as quite extreme – they believe they can easily divide behaviour into ‘Bad’ and ‘Good’ camps. But the truth is, it’s a spectrum and there’s a lot of grey area. Depending on the context, things like suggestive jokes, personal compliments, unsolicited hugs or questions about someone's sexuality could all creep over into sexual harassment. So we decided to ask a simple but powerful question: Where would you draw the line? Our work depicted scenarios that everyone in the industry would recognise and relate to. In each case we used a literal red line to interrupt these scenarios, asking the viewer to consider where the line should have been drawn.

Cultural / Context information for the jury

#timeTo is a joint initiative between The Advertising Association, NABS and WACL to end sexual harassment in the UK advertising industry. 1 in 4 UK advertising employees have been subjected to harassment at work, and 4 in 10 have witnessed it happening to others.