BECAUSE YOU DON'T ALWAYS DRIVE
| Title | BECAUSE YOU DON'T ALWAYS DRIVE |
| Brand | AUDI |
| Product/Service | CARS |
| Category |
A03. Durable Consumer Goods including Automotive |
|
Entrant
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TBWA\STOCKHOLM, SWEDEN
|
|
Idea Creation
|
TBWA\STOCKHOLM, SWEDEN
|
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Production
|
BRF FILMS Stockholm, SWEDEN
|
Credits
| Johannes Ivarsson |
TBWA Stockholm |
Copywriter |
| Alexander Fredlund |
TBWA Stockholm |
Art Director |
| Nasim Kabiri |
TBWA Stockholm |
Account Manager |
| Per Olholt |
TBWA Stockholm |
Account Director |
| Ingrid Wallmark Hjerpe |
TBWA Stockholm |
Graphic Designer |
| Carl-Johan Schultz |
TBWA Stockholm |
Planner |
| Kalle Widgren |
TBWA Stockholm |
Creative Director |
| Anders Hallberg |
BRF Films |
Director |
| Lia Eliasson |
BRF Films |
Executive Producer |
| Anisa Dzindo |
BRF Films |
Producer |
Write a short summary of what happens in the film
The new Audi A6 has 39 safety features to protect you in every imaginable way. But it doesn't only protect the driver, it also protects pedestrians, cyclists, other cars etc.
This film shows, in a surreal way, that the Audi owner is protected when she drives it, but also when she chooses other means of transportation.
Because owning a car doesn't mean that you always use it, though few car brands seem to recognize that in their twisted view of the world.
Cultural / Context information for the jury
The chorus of the song translated into "Never ever alone", reinforcing the films message that the Audi always has your back...