Title	INDUCTION
Brand	TAYLORS OF HARROGATE
Product/Service	YORKSHIRE TEA
Category	A01. Fast Moving Consumer Goods
Entrant	LUCKY GENERALS London, UNITED KINGDOM
Idea Creation	LUCKY GENERALS London, UNITED KINGDOM
Production	MOXIE PICTURES London, UNITED KINGDOM

Name	Company	Position
Lucky Generals Lucky Generals	Lucky Generals	Lucky Generals

Write a short summary of what happens in the film

Yorkshire Tea has recruited a presentation pointer swinging Sean Bean as the face of it's latest work for it's 'where everything's done proper' campaign. In 'Induction', Sean Bean calmly enters a non-descript office to give a simple induction session to a group of new employees. But he ends up bursting into a rousing speech about how they need to "do it for Yorkshire".