Title | THE SHOULDER |
Brand | VOLKSWAGEN VÉHICULES UTILITAIRES |
Product/Service | AFTERSALES AND SERVICES PACKAGE |
Category |
A03. Durable Consumer Goods including Automotive |
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Production
|
CZAR FILM Hamburg, GERMANY
|
Production 2
|
SKILL MUSIC Hamburg, GERMANY
|
Additional Company
|
GROUPE VOLKSWAGEN FRANCE Villiers Cotterets, FRANCE
|
Credits
Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
Christopher d’Arbon |
Grabarz & Partner |
Creative |
Francis Cazal |
Grabarz & Partner |
Creative |
Julica Hauke |
Grabarz & Partner |
Group Head |
Benoît Pflimlin |
Grabarz & Partner |
Account Managing Director |
Sophie Downer |
Grabarz & Partner |
Account Manager |
Thomas Opara |
Grabarz & Partner |
Strategy |
Axel Doepner |
Grabarz & Partner |
Head of Moving Images |
Michael Güntner |
Grabarz & Partner |
Agency Producer |
Kerim Bournonville |
Volkswagen Véhicules Utilitaires |
Managing Director |
Antoine Weil |
Volkswagen Véhicules Utilitaires |
Head Of Marketing |
Guillaume Casbonne |
Volkswagen Véhicules Utilitaires |
Communications Manager |
Thibaud Sommier |
Volkswagen Véhicules Utilitaires |
Communications Manager |
- - |
CZAR Film GmbH |
Film Production |
Didier Barcelo |
CZAR Film GmbH |
Director |
Thorne Mutert |
CZAR Film GmbH |
Executive Producer |
Vincent Taeger |
CZAR Film GmbH |
Producer |
Nico Poulsson |
- |
DOP |
Jim Lerch |
CZAR Film GmbH |
Postproduction Producer |
Nepomuk Pfaff |
CZAR Film GmbH |
Post Production |
Julien Alary |
- |
Grading |
Éric Jacquemin |
- |
Editor |
- - |
Skill Music |
Sound Studio |
Torben Brüggemann |
Skill Music |
Sound Design |
Alex Henke |
Skill Music |
Sound Design |
Write a short summary of what happens in the film
We open on Paul. He’s in his doctor’s consulting room – visiting her with a shoulder complaint. Upon examining his x-ray, she’s surprised by the severity of the injury, assuming he sustained it playing a violent sport. Her astonishment grows when she discovers exactly how the injury was caused – selling commercial vehicles.
We flashback to discover exactly how this was possible.
Paul makes a living giving his clients great deals on their commercial vehicle – a package of services for professionals including maintenance, warranty, replacement vehicle or vehicle delivery. They show their personal appreciation the best way they know how – with a heartfelt slap on his shoulder. Delivered over and over again by his tough and burly clientele, the physical feedback feels so good it hurts, literally, and underlines that Volkswagen Véhicules Utilitaires is ready to do whatever it takes for its clients.
Cultural / Context information for the jury
Volkswagen Véhicules Utilitaires are sold at a higher price point than their French competitors simply because they are a superior quality and the service that accompanies them is second to none. That’s why Volkswagen Véhicules Utilitaires developed a package of premium services for professional clients specifically for the French market, including maintenance, warranty, replacement vehicle or vehicle delivery directly to work. So while many of the professionals in their field may opt for the cheaper alternatives, when French tradespeople make the step up to a Volkswagen for their business, they really notice the difference. Both in quality and after-sales support.
French people are also known to be very tactile: the slap on the shoulder is a common gesture of thanks, satisfaction and gratitude that takes another dimension in the tough physical world of tradespeople.