Title	JETLAG SOCIAL CLUB
Brand	FLYING BLUE
Product/Service	APPLICATION
Category	G04. Social Behaviour & Cultural Insight
Entrant	AIR FRANCE Paris, FRANCE
Idea Creation	ISOBAR Courbevoie, FRANCE
Production	ISOBAR Courbevoie, FRANCE
Production 2	BANDITS Paris, FRANCE

Name	Company	Position
Marc Badinand	ISOBAR	Creative Director
Elzear de Trentinian	ISOBAR	Creative Director
Thibaud Le Juge de Segrais	ISOBAR	Copywriter
Raphael Almazan	ISOBAR	Art Director
Fousseni Magassa	ISOBAR	Art Director
Emilie Basset	ISOBAR	Motion Designer

Write a short summary of what happens in the film

The film takes the viewer into a fully jetlagged Tokyo. Without traditional narration, we follow 3 distinct travelers experiencing jetlag and also more abstract scenes, almost dreamy. Sleepless night, loud meetings, strange encounters… Each character has a different trip but they all share the same burden of jetlag. The editing of the film, sometimes quiet, sometimes frenetic, adds a layer to this “jetlag feeling” while the music makes it lighter, almost funny. After watching the characters go through all the phases of Jetlag, the film concludes with the tagline “You can’t cheat jetlag, but you can play with it" to introduce the product and solution :"the first city guide based on jetlag, the Jetlag Social Club."

Please tell us about the social behaviour and / or cultural insights that inspired your campaign

Right now, somewhere in the world, there’s about 780 000 travelers experiencing jetlag… and they can’t do anything about it. As Flying Blue, Air France and KLM’s loyalty program, we identified that 25% of our 15 million members suffered from it in the past 5 years. The jetlag issue is something that all our members can relate too : from the business travelers changing of time zone every week to the family who go somewhere far for holidays. You can’t avoid it. That was our starting point : what if we could turn this pain point into an opportunity for our members ?