LET NATURE BACK IN

TitleLET NATURE BACK IN
BrandVELUX
Product/ServiceVELUX
Category G04. Social Behaviour & Cultural Insight
Entrant &CO Copenhagen, DENMARK
Idea Creation &CO Copenhagen, DENMARK
Production BACON Copenhagen, DENMARK
Credits
Name Company Position
Robert Cerkez &Co. / NoA Creative Director
Claus Collstrup &Co. / NoA Art Director
Peter Dinesen &Co. / NoA Copy Writer
Martin De Thurah Bacon Director
Kasper Tuxen Bacon Director Of Photography

Write a short summary of what happens in the film

In a big rough landscape, a scattered group of kids are walking. Drone shot from above following the children as they walk and run like wild horses. Clouds are gathering, and we hear thunder in the distance. They start building a shelter under the pine branches. They leave the forest, cross over a hill and find the city spread out before them. A young child walks across an empty highway. The children enter the city. They scatter out and walk down the empty streets. Nobody is here. A girl unlocks a front door, enters and walks into the dark. A girl wakes up in her bed, tired, she walks through a dark corridor to a sunlit room. Open a window. A boy wakes up in his bed. A gust of air blows through a room, bringing life. Goose bumps on his skin. Wind in his hair. Letting nature back in.

Please tell us about the social behaviour and / or cultural insights that inspired your campaign

Slowly but surely, we have forgotten the vital connection between us and nature. Our lives have in many ways become artificial. And we pass on this enclosed way of living to our kids – the next generation. This must change. We have to let nature back into our lives and homes. There is nothing we care more about than our kids. But unfortunately, the unnatural lifestyle of our generation will have a negative effect on the coming generation – our very own kids – if we don’t act. Showing kids living the way our generation lives – is more involving than watching grown-ups. Therefore: In our hero film there are no grown-ups. Just children. Because the future is theirs - they are going to live with our bad choices, if we don’t change our lifestyle. The film also reminds us adults of our own childhood: Sun,green lawns, fresh air,playgrounds andoutdooractivity.