Title | REALITY SHOCK |
Brand | AKTION MENSCH |
Product/Service | AKTION MENSCH |
Category |
G04. Social Behaviour & Cultural Insight |
Entrant
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Idea Creation
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Production
|
ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
|
Production 2
|
HESSE STUDIOS Berlin, GERMANY
|
Production 3
|
HARVEST DIGITAL AGRICULTURE Hamburg, GERMANY
|
Production 4
|
SIZZER AMSTERDAM, THE NETHERLANDS
|
Additional Company
|
AKTION MENSCH Bonn, GERMANY
|
Credits
Susan Lange |
Aktion Mensch e.V. |
Marketing Manager |
Sandra Vukovic |
Aktion Mensch e.V. |
Marketing Manager |
Christina Marx |
Aktion Mensch e.V. |
Marketing Manager |
Björn Schneider |
Aktion Mensch e.V. |
Head of Marketing |
Stefan Wübbe |
Kolle Rebbe GmbH |
Chief Creative Officer |
Rolf Leger |
Kolle Rebbe GmbH |
Executive Creative Director |
Florian Ludwig |
Kolle Rebbe GmbH |
Creative Lead |
Lennart Wittgen |
Kolle Rebbe GmbH |
Account Supervisor |
Laura Gonry |
Kolle Rebbe GmbH |
Account Manager |
Joss Genkel |
Kolle Rebbe GmbH |
Account Manager |
Lara Linn |
Kolle Rebbe GmbH |
Account Manager |
Nadine Nolting |
Kolle Rebbe GmbH |
Art Director |
Paul Grüner |
Kolle Rebbe GmbH |
Art Director |
Sascha Petersen |
Kolle Rebbe GmbH |
Copywriter |
Haiko Meyer |
Kolle Rebbe GmbH |
Copywriter |
Mareike Harder |
Kolle Rebbe GmbH |
Graphic Designer |
Ralph Poser |
Kolle Rebbe GmbH |
Chief Strategy Officer |
Ann-Katrin Rahe |
Kolle Rebbe GmbH |
Strategic Planner |
Vanessa Rüsch |
Kolle Rebbe GmbH |
Agency Producer |
Daniel Schulze |
Kolle Rebbe GmbH |
Agency Producer |
Frank Siegl |
Zauberberg Productions GmbH |
Executive Producer |
Katja Malinowski |
Zauberberg Productions GmbH |
Producer |
Claas Ortmann |
Zauberberg Productions GmbH |
Director |
Karolina Matheis |
Matheis Casting |
Co-Regie |
Simon Vu |
Zauberberg Productions GmbH |
DoP |
Jannik Nolte |
Zauberberg Productions GmbH |
DoP |
Kristin Geyer |
Zauberberg Productions GmbH |
Producer |
Thomas Wedekind |
Zauberberg Productions GmbH |
Editor |
Johannes Kuhl |
Zauberberg Productions GmbH |
Artist |
Florian Metzner |
Zauberberg Productions GmbH |
Colorist/Grading |
Stan Koch |
Sizzer B.V. |
Composer |
Coco Harmsen |
Sizzer B.V. |
Composer |
Michiel Marsman |
Sizzer B.V. |
Arranger |
Tessa Rose Jackson |
Sizzer B.V. |
Composer |
Michiel Marsman |
Sizzer B.V. |
Composer |
Write a short summary of what happens in the film
The film begins with a look back at last year’s campaign: a vision of an inclusive society in which children with and without disabilities assume their future adult roles and participate in public life – always with complete equality and free from prejudice.
Following that there is an abrupt cut to the actors in the studio. We see them confronted with unpleasant and – in some cases – vicious statements that were made by social media users who saw the first part of the campaign.
At the end, there is an appeal for inclusivity from the beginning. -> After all, tolerance should be thought from early on.
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
Aktion Mensch is a charitable organisation known throughout Germany. For over 50 years, it has worked to promote equal rights for disabled people. Last year, as part of its awareness-raising campaign Mission Zukunft (‘Mission Future’), it portrayed its vision of an inclusive society. Now, in the second phase of the campaign, the viewer is confronted with a harsh reality: although reactions to the campaign were overwhelmingly positive, it also attracted some discriminatory comments online.
The core element of the new campaign is the one-and-a-half-minute film Mission Zukunft 2: Realitätsschock (‘Mission Future 2: Reality Shock’). It focuses on vicious and - in some cases - dehumanizing statements that social media users made about the first part of the campaign. It provides unmistakable proof that discrimination is still an everyday occurrence for people with disabilities. At the same time, it is also a wake-up call and an appeal for more tolerance