THE LOVE OF MY LIFE, THE SALVATION ARMY
| Title | THE LOVE OF MY LIFE, THE SALVATION ARMY |
| Brand | THE SALVATION ARMY |
| Product/Service | HELP PEOPLE FUNDRAISING CAMPAIGN |
| Category |
A07. Not-for-profit / Charity / Governemt |
|
Entrant
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Idea Creation
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Production
|
OTTO PRODUCTION Helsinki, FINLAND
|
Credits
| Jarkko Tuuri |
Make it Simple |
Creative Director |
| Jukka Mannio |
Make it Simple |
Creative Director |
| Vesa Tujunen |
Make it Simple |
Strategy Director |
| Pia Eiro |
Make it Simple |
Account Director |
| Markus Virpiö |
Otto Tuotanto |
Director |
| Risto Nikkilä |
Otto Tuotanto |
Producer |
| Juri Seppä |
Humina |
Music |
| Pirjo Ketola |
Vizeum |
Media Manager |
Write a short summary of what happens in the film
An elderly woman is remembering her past – the times with the love of her life. The campaign reminds people to visit their parents and grandparents – and raises funds for the Help People Campaign, which helps senior citizens, and other people in need.
Cultural / Context information for the jury
Loneliness and social exclusion of the elderly is a growing problem in Finland. The Call-to-Action in Finland is the URL: helppeople.fi.