A LITTLE CHRISTMAS STORY. THE SALVATION ARMY
| Title | A LITTLE CHRISTMAS STORY. THE SALVATION ARMY |
| Brand | THE SALVATION ARMY |
| Product/Service | CHRISTMAS KETTLE FUNDRAISING CAMPAIGN |
| Category |
A07. Not-for-profit / Charity / Governemt |
|
Entrant
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Idea Creation
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Production
|
OTTO PRODUCTION Helsinki, FINLAND
|
Credits
| Jarkko Tuuri |
Make it Simple |
Creative Director |
| Jukka Mannio |
Make it Simple |
Creative Director |
| Vesa Tujunen |
Make it Simple |
Strategy Director |
| Pia Eiro |
Make it Simple |
Account Director |
| Markus Virpiö |
Otto Tuotanto |
Director |
| Risto Nikkilä |
Otto Tuotanto |
Producer |
| Juri Seppä |
Humina |
Music |
Write a short summary of what happens in the film
Three small children are building a snowman in the yard. Their parents invite them for dinner – all except one. Hot meal is a luxury not all families can afford. The Salvation Army´s Christmas Kettle campaign helps low-income families.
Cultural / Context information for the jury
More and more families with children struggle economically. Even in Finland some children go to bed hungry. It is customary in Finland that small children play alone without supervision in the yards of suburbs. It is also customary that their parents invite them for dinner by shouting from the balcony.