Title	KARMA
Brand	ANIMALIFE
Product/Service	ANIMALIFE
Category	A07. Not-for-profit / Charity / Governemt
Entrant	HAVAS Lisbon, PORTUGAL
Idea Creation	HAVAS Lisbon, PORTUGAL
Production	MAJOR WEST Lisbon, PORTUGAL

Name	Company	Position
Paulo Pinto	Havas	CCO
Nuno Leal	Havas	Copywriter
Margarida Claro	Havas	Account Director
Vanessa Nunes	Havas	Agency Producer
Paco Cruz	Major West	Director

Write a short summary of what happens in the film

The storytelling is about a man that years ago has abandoned his dog in an open field. Years later this dog is working with a security team at an airport. The major scene happens at this airport when the man who abandoned the dog in the past, is checking in. The dog, next to the security team, recognises him and starts to bark agitated as if he carry’s something illegal. Because of this dog behaviour the man suffers several inspections in order to check if he’s carrying drugs or other illegal items. During this period the dog continues to bark permanently. A dog never forgets.

Cultural / Context information for the jury

Since the 2008 crisis in Portugal, a lot of people have ended living on the streets. And with them, went all their dreams, belongings and even pets. The abandonment of pets has drastically increased in our country and this year the number of abandoned dogs reaches more than 14.000. In order to alert the Portuguese population to this problem we created a film that speaks about this in a way that makes us think better about our actions.